<p>Ad tech legend and longtime WPP exec David Moore talks about his new venture, BritePool, which is trying to fix the broken value exchange between consumers and the advertising industry. </p>

Ad tech legend and longtime WPP exec David Moore talks about his new venture, BritePool, which is trying to fix the broken value exchange between consumers and the advertising industry.

<p>Ad tech legend and longtime WPP exec David Moore talks about his new venture, BritePool, which is trying to fix the broken value exchange between consumers and the advertising industry.&nbsp;</p>

David Moore's Next Chapter

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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David Moore's Next Chapter

David Moore's Next Chapter

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