Earlier this year, Simpleview asked sector veteran David Peacock to lead its Future Tourism Group, a think tank created to envision next steps and design the necessary tools to get there. In this episode, we sit down with David to discuss how the process began, pivoted and is positioning itself to guide DMOs into the future. Plus, we talk about broken bones and how an unintentional Visitors Center almost cost a destination a boatload of money. Join us.