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DEALER TALK
DEALER TALK episodes
- Decoding Digital Retailing: Navigating the Present and Future of Online Car Sales
Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape.
Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity.Connect with Kerri
👒LinkedIn - linkedin.com/in/kerriwise
📧Email - [email protected]If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.04:43 What trends do you see in the industry?15:21 The price objection22:00 How Autofi ensures dealers get approvals!27:26 Leads are the laziest way to measure performance30:10 How to use Digital Retail to create a moat around our dealer43:00 The Apple Store experience56:27 The next five yearsSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support59 min - Automotive Dealers: Are We Ready to Compete with Amazon and Hyundai?
Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail.
Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before.
Curt and Herb share their expert insights on the implications of this partnership and its ripple effects across the automotive retail landscape. From navigating new consumer behaviors to seizing opportunities for innovation, we explore how dealerships can leverage e-commerce to stay competitive in this rapidly evolving market.
Don't miss out on this compelling discussion that promises to reshape your perspective on the future of automotive retail. Tune in now to discover what lies ahead and how you can thrive in the age of e-commerce.
Connect with Curt
📞Mobile - 716.720.2788
🎩LinkedIn - linkedin.com/in/curtanderson-b2b🌐Website - https://b2btail.com/
📧 Email - [email protected]Link to the book recommendation referenced in the show: https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.05:00 Why the market is pulling into the direct-to-consumer11:00 What will the Hyundai / Amazon experience be like?18:00 How to out-teach the competition?25:30 There has been no disruption to the auto retail space33:10 Why should customers trust us to buy their vehicle online37:00 There is no in-person Amazon experience39:39 The next five yearsSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support42 min - Why Customers Should Choose Your Business: Unlocking Digital Marketing Secrets
Welcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention.
In this episode, I address a pressing concern: the industry's overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle.
What's particularly intriguing is the recognition of this need by major players like Google and Microsoft. Through groundbreaking initiatives such as Pmax and Microsoft Garage, these tech giants are reshaping the landscape, offering digital solutions that empower dealers to engage consumers preemptively.
But here's the question: Are we veering off course by abandoning traditional methods altogether? Join me as we explore the nuances of this debate. Do you share my concerns or believe I'm missing the mark entirely?
Tune in to this episode of Dealer Talk for a thought-provoking discussion that challenges the status quo and invites you to share your insights. Let's navigate the shifting tides of automotive marketing together!
Connect with Herb📞Mobile - 702.526.0900
🎩 LinkedIn - linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐Website- https://dealertalk.io/📧Email - [email protected]
🎙️Podcast - https://podcasts.apple.com/ca/podcast/dealer-talk/id1425674535
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.03:00 The current transformation10:00 Why your digital experience needs to match your in-store15:00 Why has TESLA been successful without the need to advertise (in the traditional sense)25:52 Why we need to earn mindshare from consumers27:00 The Power of word of mouth advertisingSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support32 min - Traditional Marketing Secrets for Dealership SuccessTune in as Tim and Herb dissect why traditional methods are still incredibly potent despite the allure of digital avenues. They unravel insights, strategies, and actionable ideas you can seamlessly integrate into your dealership today.This episode is not just a conversation—it's a blueprint for success. Don't miss the opportunity to revolutionize your dealership's marketing approach. Listen to the entire episode for practical strategies and ideas that promise to amplify your dealership's profitability in the ever-evolving automotive landscape.Stay tuned, and get ready to unlock the secrets to traditional marketing success!Connect with Tim🎩LinkedIn - linkedin.com/in/troweactual🌐 Website - https://www.theoohinsider.com/📧 Email - [email protected]🎙️Podcast - https://podcasts.apple.com/us/podcast/ooh-insider/id1483489943Link to the episode we referenced in the show: https://www.theoohinsider.com/in-the-pit-podcast/If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.📱https://dealertalk.io/our-partner/🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰:00:00 Introduction.05:00 Why podcasting can help you learn and grow?15:00 Why 10% of your digital budget is going to bot traffic25:00 Dealers are missing the boat by not doing brand marketing35:52 Is the attribution we seek in digital mediums accurate?36: 00 Creating investment confidence44:00 Branding is the long-term play50:22 The next five yearsSubscribe to My Channel:YouTube: / @dealertalkFollow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support54 min
- The Key to Revolutionizing the Automotive Moving Industry
Welcome to Dealer Talk Podcast! In this episode, we delve into the dynamic world of transportation within the automotive space with none other than Trent Broberg, CEO of Acertus. Join us as we explore the current landscape and how dealers can strategically leverage innovative solutions like Acertus to gain a competitive edge in 2024 and beyond.
From discussing the transformative impact of electric vehicles to the revolutionary potential of driverless technology, Trent and our host take you on a journey into the future of transportation. Discover key insights, trends, and actionable strategies to shape dealers' navigation of the evolving automotive industry.
But that's not all! Stay tuned until the end of the episode for a special offer directly from Trent himself. Whether you're a dealer, an enthusiast, or simply curious about the future of mobility, this episode is packed with valuable insights you won't want to miss. Tune in now and accelerate your understanding of transportation in the automotive space!
Connect with Trent
🎩 LinkedIn - linkedin.com/in/trentbroberg
🌐Website - https://acertusdelivers.com/
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.03:00 Who is Acertus10:36 Leveraging digital auctions by having the right partner20:00 Using tech to target the right customer with an offer32:00 Will the younger generation want to own vehicles?37:10 The value of audience selection with Microsoft42:00 Will we be able to sell cars before they hit the lot?50:04 The next five yearsSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support52 min - The Key to Customer Satisfaction: Answering the Price Question
Join Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers? Explore, from Shawn's perspective, the pivotal role of coaching as a crucial ingredient for success. Uncover how many opportunities lie concealed within the areas of deficiencies, often unbeknownst to decision-makers in car dealerships. This discussion promises to challenge preconceptions and shed light on the transformative potential of a well-crafted BDC strategy in the automotive industry.
Connect with Shawn
📞Mobile - 514.799.7996
🎩LinkedIn - linkedin.com/in/shawn-armorer-b6200a46
🌐Website - https://bdcalchemy.com/
📧Emil - [email protected]
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.04:00 Why the focus should be on adding value.16:00 What is a business case for your BDC?18:00 What is Herb's definition of a BDC27:00 Why inbound a constraint on your BDC department32:10 What is the definition of a BDC42:00 Are you providing training for your BDC agents and managers?58:36 The next five yearsSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support1 hr - Car Dealership Chat Widgets: From Clicks to Conversions!
In this engaging conversation, Darren and I thoroughly explore the captivating evolution of chat functionality on automotive dealers' websites. Our discussion delves into its remarkable potential to transform ordinary website visitors into enthusiastic and decisive buyers seamlessly.
Be sure to tune in until the end for an exclusive offer from Darren that you won't want to miss!
📞 Connect - 443.823.8540
🎩 LinkedIn: https://www.linkedin.com/in/darrenweagly/
📧 Email - [email protected]
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.08:20 The evolution of chat14:00 Why do we have AI-managed responses when we are open for business?20:00 Why are we ignoring customer requests for help?24:40 Giving up too much information via chat32:00 Every sale starts with a conversation42:00 How vendors and dealers can have better conversations46: 52 Special offer for listeners of the podcast48:18:The next five yearsSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support50 min - Revolutionizing Auto Dealerships: Unlocking Time and Profits with Simple Recon
Don't miss the inaugural episode of Season 9, where I engage in an insightful discussion with the visionary founder of Simple Recon. Together, we delve into innovative strategies for decision-makers within the automotive industry to optimize their recon process, ultimately reducing the time it takes to get cars on the front line.
Be sure to tune in until the end for an exclusive offer from Smit that you won't want to miss!📞 Connect - 561.843.1056🎩 Linkedin - https://www.linkedin.com/in/ullfindsmit/💻 Website - https://www.simplerecon.com/📧 Email - [email protected]Schedule a demo here: https://www.simplerecon.com/free-trial/. Set up the promo code as 'DealerTalk' (no spaces), and it WILL give you 20% off for life and a 60-day trial.If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.📱https://dealertalk.io/our-partner/🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰:00:00 Introduction.05:16 How can Simple-Recon help you navigate these times13:00 Why technology can help you streamline your process20:00 Is Simple-Recon an advantage or just another tool?25:28 How Simple-Recon allows people at the dealership to track vehicle status31:00 Simple-Recon is very hands-off and reduces human error36:00 Are we on the verge of significant change in the space?46: 41 Special offer for listeners of the podcast48:20: The next five yearsSubscribe to My Channel:YouTube: / @dealertalkFollow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support50 min - Revolutionizing Everyday Tasks with OpenAI Technology at Microsoft!
Join Herb and Lizz in this engaging podcast episode as they dissect Microsoft's innovative strategies that empower dealers to elevate their game. Delve into the future of car buying from the consumer's perspective, exploring the impact of cutting-edge technologies like ChatGPT. Will consumers invest over 15 hours in research, and how can dealers adapt to this evolving landscape? Uncover the untapped potential of Bing and understand why dealers should be as intentional with it as they are with Google. Plus, gain insights on diversifying your marketing approaches to effectively connect with a broader spectrum of buyers.
📱Phone - 714.287.2139
👒Linkedin - linkedin.com/in/ecallaway
📧Email - [email protected]
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.05:00 What is the future of car dealer websites?15:00 A visual replacement for GOOGLE analytics25:00 Quality over quantity when it comes to digital visitors to your website30:52 Traditional advertising strategies becoming more digital37:10 The value of audience selection with Microsoft42:00 Does Microsoft offer API's?43:53 The next five yearsSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support46 min - Data Drive: Navigating Automotive Advertising in 2024
Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market landscape. Ensure you stay tuned until the end to glean insights into my strategic recommendations for navigating the upcoming year.
📞 Connect - 707.342.8808
🎩 LinkedIn - linkedin.com/in/christianferrer💻 Website - https://www.demandlocal.com
📧 Email - [email protected]
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:00:00 Introduction.06:00 How to leverage CRM data to connect with current customers13:00 How companies like GOOGLE understand the value of traditional advertising23:00 How DT Vendor Management Solution helps dealers27:23 What is first-party data?29:00 What does cookiless mean for car dealers?33:00 You have a $25K budget. How do you spend it?38:10 Herb's budget allocation42:44 The next five yearsSubscribe to My Channel:YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support44 min
About DEALER TALK
From the publisher's feed
The podcast that is designed to bring today's insights to automotive retail professionals from the people who are LIVING it day in and day out!