DEALER TALK

When you have the coolest thing in the world and all the right things are said and done—we all think there is something missing. “It sounds too good to be true.” Join us as we discuss the technological growth within the automotive industry.

Currently, in his 20th year with PBS, Kevin has been the tactician responsible for the sales team welcoming thousands of PBS customers to the family even through multiple product reinventions.  Bringing innovative ideas to PBS and our customer base across all divisions, Kevin’s creative ways of looking at and evaluating a situation continue to be of tremendous value to the retail automotive industry.

News:

📌🗞️ Carvana:

https://bit.ly/3YxktPa

📌🗞️ Autonomous Vehicles:

https://bit.ly/3I6AA0z

📌🗞️Inventory Changes YOY:

https://bit.ly/3jfAitQ

✍🏼 Blog Post of the Week:

https://bit.ly/3jcXMzE

Vendor Partners

👓Foureyes.io

https://rb.gy/iuoo6n

🚙FIXEDOPS DIGITAL.

https://rb.gy/z9ujzp

🎥Covideo.

https://rb.gy/uflllw

📞Calldrip.

https://rb.gy/h0fwta

📱RunMyLease.

https://rb.gy/av9bvf

📞 Connect:

Tim Warren

Website: https://www.pbssystems.com/

LinkedIn: https://www.linkedin.com/in/kevin-preston-9b5b174/

⏰Highlights:

00:00 Introduction

5:27 Automotive News

28:30 Blog Post of the Week

32:30 Kevin Preston

45:10 Hiding Behind Technology

1:11:10 The Perpetual Search for the Fatal Flaw

1:14:25 Next Five Years

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

*************************************

Follow the podcast here:

https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2

*************************************

Thank you for tuning in, and as usual, we will TALK later!

If you didn’t figure it out with your ex, we will let you in on a little life secret—it’s all about the way you say it. Herb is out of the office again this week and Charity gets to talk about words for an entire episode. She’s in her happy place and nerding-out with Tim Warren of Helium SEO on how finding the right words can change the game for your dealership.

Also, do you know what a ‘homer’ is? You will now!

Don’t assume your website isn’t worth it.

Vendor Partners

👓Foureyes.io

https://rb.gy/iuoo6n

🚙FIXEDOPS DIGITAL.

https://rb.gy/z9ujzp

🎥Covideo.

https://rb.gy/uflllw

📞Calldrip.

https://rb.gy/h0fwta

📱RunMyLease.

https://rb.gy/av9bvf

📞 Connect:

Tim Warren

Website: https://helium-seo.com/

Twitter: https://twitter.com/HeliumSeo

Facebook: https://www.facebook.com/heliumseo/

LinkedIn: https://www.linkedin.com/in/timwarrenhelium/

⏰Highlights:

00:00 Introduction

01:40 Secret Shopping

10:00 Tim Warren

16:30 Helium SEO

19:10 Keys Words on Google

27:55 What’s a Homer

34:55 The Value of Social Media

38:20 The Small Things You Can Do

45:50 YouTube Ranking

51:15 SEO Comes Down to Two Things

52:25 What Herb Doesn’t Know…

55:25 Next Five Years

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

*************************************

Follow the podcast here:

https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2

*************************************

Thank you for tuning in, and as usual, we will TALK later!

ATI Auto Business is your automotive educational resource to stay current on vehicle logistics news and updates in automotive transport technologies in the North American used car market.

Fill-a-Cart:

🛒 https://dealertalk.io/fill-a-cart/

Automotive News Links:

📌🗞️ Customers Are OK to Pay Over

https://tinyurl.com/52xrdb25

📌🗞️ P2P EV Charging

https://tinyurl.com/2p84jefs

📌🗞️ Weekly Market Data:

https://tinyurl.com/bde38m62

✍🏼 Blog Post of the Week:

https://tinyurl.com/29yh4yew

Vendor Partners

👓Foureyes.io

https://rb.gy/iuoo6n

🚙FIXEDOPS DIGITAL.

https://rb.gy/z9ujzp

🎥Covideo.

https://rb.gy/uflllw

📞Calldrip.

https://rb.gy/h0fwta

📱RunMyLease.

https://rb.gy/av9bvf

📞 Connect:

Jay Wertzberger

Website: https://tinyurl.com/3brre4pt

Podcast: https://tinyurl.com/4dm3rbax

Facebook: https://tinyurl.com/4yt37s7w

Twitter: https://tinyurl.com/2j2zrr8z

Instagram: https://tinyurl.com/2s46s554

LinkedIn: https://tinyurl.com/y4mez934

YouTube: https://tinyurl.com/26yf5557

LinkedIn: https://tinyurl.com/5f5um2uf

⏰Highlights:

00:00 Introduction

02:14 Automotive News

13:30 Lot Linx Weekly Market Data

17:00 Blog Post of the Week

25:05 Welcome, Jay Wertzberger

40:30 The Hybrid Future of Transport

49:30 Get Rich Clickbate YouTuber

1:13:00 Next Five Years

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

*************************************

Follow the podcast here:

https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2

*************************************

Our friend Terry joins us to discuss the impact of video on time, money, and trust. Terry started in the car business in 1989 and has spent his time in every position except turning wrenches. He now helps dealers drive traffic and increase consumer experience and loyalty with Covideo. Like many of us, he feels the industry is an awesome place to be and grow if you're willing to learn, be flexible, and enjoy people.

You’ll also get a chance to listen as Charity does some of those secret shops she is always talking about.

Join us to see how you can make increase your close rate with time, money, and trust.

Vendor Partners

👓Foureyes.io

https://rb.gy/iuoo6n

🚙FIXEDOPS DIGITAL.

https://rb.gy/z9ujzp

🎥Covideo.

https://rb.gy/uflllw

📞Calldrip.

https://rb.gy/h0fwta

📱RunMyLease.

https://rb.gy/av9bvf

📞 Connect:

Terry McSpadden

Facebook: https://www.facebook.com/profile.php?id=100063598764796

Instagram: https://www.instagram.com/covideo/

TikTok: @covideo_official

LinkedIn: https://www.linkedin.com/in/terry-mcspadden-0b78024a/

⏰Highlights:

00:00 Introduction

04:20 Secret Shopping

24:35 Terry McSpadden

31:30 Customers Want to Negotiate

39:50 The Biggest Hurdle to Video

51:00 Why Don't Dealers All Do It

1:09:00 Next Five Years

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

*************************************

Follow the podcast here:

https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2

*************************************

Thank you for tuning in, and as usual, we will TALK later!

Inventory, inventory, inventory. Join us with Peter Duffy, Founder/CEO of Dealer Image Pro™, a for all things inventory imaging. As we head into the holiday season and a continuously unknown economic atmosphere, we need to put on our ‘A’ game. There is no room for a bad presentation. With professional photo, video & 360 software, Dealer Image Pro helps hundreds of dealers take their merchandising in-house by offering the equipment, unlimited training, and professional editing, and quality.

Join us to see how you can make the automotive customer salivate.   

Fill-a-Cart: 🛒 https://dealertalk.io/fill-a-cart/

Automotive 

News Links: 

📌🗞️Takata/Stellantis https://tinyurl.com/4aj8752w 

📌🗞️ Tesla Driver Manslaughter Case https://tinyurl.com/2pebzzk6 

📌🗞️ Weekly Market Data: https://tinyurl.com/bde38m62 

📌🗞️ End of Month Inventory: https://tinyurl.com/2r96w36j 

📌🗞️ Toyota Raising Prices: https://tinyurl.com/f2bnk2za 

📌🗞️ Kia EV: https://tinyurl.com/5n6twsr5 

📌🗞️ GM Delays EV: https://tinyurl.com/2p86hche 

📌🗞️ Used Car Prices: https://tinyurl.com/5azdu6ax

✍🏼 Blog Post of the Week:

https://tinyurl.com/3bux3tea

Vendor Partners

👓Foureyes.io

https://rb.gy/iuoo6n

🚙FIXEDOPS DIGITAL.

https://rb.gy/z9ujzp

🎥Covideo.

https://rb.gy/uflllw

📞Calldrip.

https://rb.gy/h0fwta

📱RunMyLease.

https://rb.gy/av9bvf

📞 Connect:

Peter Duffy

Facebook: https://tinyurl.com/muay5suc

Instagram: https://tinyurl.com/djmfjjbe

LinkedIn: https://tinyurl.com/y4mez934

YouTube: https://tinyurl.com/32wntc7x

LinkedIn: https://tinyurl.com/355y9pnu

⏰Highlights:

00:00 Introduction

06:00 Automotive News

37:13 Blog Post of the Week

45:00 Welcome, Peter Duffy

1:01:00 The Biggest Bottleneck of Your Website

1:27:00 Next Five Years

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

*************************************

Follow the podcast here:

https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2

*************************************

Thank you for tuning in, and as usual, we will TALK later!

Paul Sansone Jr. has been an auto dealer since our host was 3 years old. In that time, he has grown his resume to include 5 dealerships in the New Jersey area. Paul recently won the Driving Sales Best Idea Contest for his incredible concept of subprime leasing. The Dealer Controlled Leasing program focuses on short-term leases 12-48 months long. It is a dealer-owned leasing product, and dealers are in control of their decisions.

Join us as he unfolds why he chose to focus his attention on helping those around him because, as he says: “Life happens to everyone.”

🛒Fill-a-Cart:

https://dealertalk.io/fill-a-cart/

Automotive News Links:

📌🗞️NJ to Ban Auto Subscriptions?

https://rb.gy/kifcpr

📌🗞️ Automotive Industry Turnover

https://rb.gy/ihamxr

📌🗞️ Wallstreet Demand Destruction

https://rb.gy/hlwjgm

📌🗞️ EV Service Tech’s

https://rb.gy/alwtos

✍🏼Blog Post of the Week:

https://rb.gy/q8vtqn

---

Vendor Partners

👓Foureyes.io

https://rb.gy/iuoo6n

🚙FIXEDOPS DIGITAL.

https://rb.gy/z9ujzp

🎥Covideo.

https://rb.gy/uflllw

📞Calldrip.

https://rb.gy/h0fwta

📱RunMyLease.

https://rb.gy/av9bvf

Highlights:

00:00 Introduction

03:20 Fill-A-Cart

06:49 Automotive News

33:06 Blog Post of the Week

37:35 Paul Sansone Jr.

43:15 Resistance to Subprime Leasing

01:01:00 Interviewing the Customer

01:19:50 A Differentiator

01:22:23 Next Five Years

Connect:

Paul Sansone Jr.

LinkedIn: paul-sansone-jr-50b7871a

Twitter: @psjr1

Instagram: @psjr66

Facebook: paul.j.sansone

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

*************************************

Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2

*************************************

Thank you for tuning in, and as usual, we will TALK later!

Charity’s obsession with all things EV continues with James Gilboy, Staff Writer for The Drive and self-proclaimed ‘EV Guy.’ Are electric vehicles better for the environment? Is Level 5 Autonomy a realistic pursuit? Is Lithium going the way of the DoDo? All this and so much more in this laughter-filled episode of the Dealer Talk Podcast.

Fill-a-Cart:

https://dealertalk.io/fill-a-cart/

Automotive News Links:

Dealer Group Settles With FTC:

https://tinyurl.com/Dealer-Talk-News

BMW Hydrogen:

https://www.seattletimes.com/business/bmw-boss-says-hydrogen-not-electric-will-be-hippest-thing-to-drive/

Automakers Need More Time:

https://www.reuters.com/business/autos-transportation/automakers-need-more-time-meet-us-minerals-requirements-evs-execs-2022-10-19/

Buying Behavior Report:

https://www.lotlinx.com/vintenders-blog/has-buying-behavior-reached-a-boiling-point/?utm_source=lotlinx_email&utm_medium=organic_email&utm_campaign=lotlinx_newsletter

Post Covid Economic Sugar High:

https://www.businessinsider.com/next-recession-forecast-economic-outlook-sugar-high-make-2023-miserable-2022-10

Blog Post of the Week:

Marketing is to Bull-Riding…

https://dealertalk.io/marketing-is-to-bull-riding/

Forest Ward & Calldrip Episode:

https://youtu.be/lzB2gT35TjU

Our Partners:

Get more leads with our vendor partner foureyes.io

https://lps.foureyes.io/free-trial?feac=ALL6T

Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.

https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership

Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.

https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto

Speed up your lead response time with our vendor partner Calldrip.

https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961

Convert more website visits with our vendor partner RunMyLease.

https://www.runmylease.com/lead-generation-tools.html

The fast pace of our industry makes it difficult to track cost, ROI, and even attribution. Your CRM only gives you so much and the question becomes: How do you bring the ‘data-verse’ together? With this in mind Jonathan “JT” Thompson began to build a platform and process to support dealers and vendors within the automotive industry. 

Fill-a-Cart:

https://dealertalk.io/fill-a-cart/

Automotive News Links:

Nissan Lease Pay as You Go:

https://jalopnik.com/nissan-to-offer-pay-as-you-go-lease-options-for-buyers-1849639482

Non-Tesla EV Momentum

https://www.autonews.com/retail/non-tesla-brands-gain-momentum-new-ev-registrations

Stellantis to Pay $5.6 Million

https://www.reuters.com/business/autos-transportation/stellantis-unit-pay-56-million-resolve-california-emissions-probe-2022-10-13/

Carvana Licensing

https://www.autonews.com/dealers/carvanas-michigan-license-remains-suspended-after-court-ruling

Blog Post of the Week:

Is Your Fixed Ops Ready for the Road Ahead?

https://dealertalk.io/is-your-fixed-ops-ready-for-road-ahead/

Get more leads with our vendor partner foureyes.io

https://lps.foureyes.io/free-trial?feac=ALL6T

Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.

https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership

Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.

https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto

Speed up your lead response time with our vendor partner Calldrip.

https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961

Convert more website visits with our vendor partner RunMyLease.

https://www.runmylease.com/lead-generation-tools.html

Highlights:

00:00 Introduction

03:40 Fill-A-Cart

04:30 Digital Dealer 2022

19:00 Automotive News

28:20 Blogpost of the Week

32:00 Jonathan “JT” Thompson

41:00 Where is the Disconnect?

49:50 Power and Danger of Data

58:30 Educating the Dealer to Understand the Vendor

Connect:

Jonathan “JT” Thomspon

https://www.amg.team/

https://www.linkedin.com/in/jonathan-thompson-marketing/

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

The old habits are the hardest to overcome. As we grow, change and pivot toward a new perspective, we should take every opportunity to find success. This episode discusses the importance of adapting to change with bestselling author Chris Martinez. 

He is people-driven, results-driven, customer-oriented, and forward-thinking with more than 17 years of experience in the automotive industry in senior roles.

Fill-a-Cart:

https://dealertalk.io/fill-a-cart/

Automotive News Links:

Opec+ Cuts Oil Production

https://www.cnn.com/2022/10/05/energy/opec-production-cuts/index.html

Consumer Fear of Autonomous Vehicles

https://www.wardsauto.com/industry-news/study-consumers-don-t-understand-autonomous-vehicles

Uber Signs Contract with Motional

https://www.theverge.com/2022/10/6/23388841/uber-motional-robotaxi-autonomous-vehicle-deal-av

Boris Lopez

https://www.nada.org/nada/nada-headlines/great-mentors-and-hard-work-have-helped-venezuelan-auto-dealer-boris-lopez

Blog Links:

Video is the Differentiator

https://dealertalk.io/video-is-the-new-differentiator/

Get more leads with our vendor partner foureyes.io

https://lps.foureyes.io/free-trial?feac=ALL6T

Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.

https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership

Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.

https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto

Speed up your lead response time with our vendor partner Calldrip.

https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961

Convert more website visits with our vendor partner RunMyLease.

https://www.runmylease.com/lead-generation-tools.html

Highlights:

05:39 Our Sponsor Foureyes

10:06 Automotive News

35:17 Blogpost of the Week

43:00 Chris Martinez

51:25 Old Habits Die Hard

01:2:34 Vehicle Acquisition Strategies

01:13:14 The Impact of Covid

Connect:

Chris Martinez

http://chrisjosephmartinez.com/

https://www.linkedin.com/in/chrisjmartinezatx/

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

Thank you for tuning in, and as usual, we will TALK later!

In this episode, we focus on customer care and loyalty in our fixed operations with Mike Vogel of Automotive Service Manager Coaching.

Mike Vogel's career spans over 35 years. He has held positions as Prep Manager, Service Advisor, Service Manager/Director, Fixed Operations Director, and Corporate Fixed Operations Director. He offers Automotive Service Manager Coaching and consulting for Fixed Ops Vendors such as UpdatePromise, TraXtion, and RepairPal.

Automotive News:

Tesla Recalls

https://www.nbcnews.com/business/autos/tesla-recall-1-million-vehicles-automatic-windows-might-exert-excessiv-rcna48909

EV Charging Stations

https://www.msn.com/en-us/money/markets/all-50-states-get-green-light-to-build-ev-charging-stations-covering-75000-miles-of-highways/ar-AA12iOgr

New York Bans ICE

https://www.caranddriver.com/news/a41468778/new-york-state-gas-car-ban-2035/

New Car Sales

https://www.thedetroitbureau.com/2022/09/automakers-expect-to-enjoy-positive-results-in-september/#:~:text=Overall%20sales%20are%20expected%20to,1.5%20million%20units%20from%202021

Cybertruck

https://www.motortrend.com/news/elon-musk-tesla-cybertruck-float-water-claim-twitter/

Blog Post

https://dealertalk.io/converting-more-web-visits/

---

Get more leads with our vendor partner foureyes.io

https://lps.foureyes.io/free-trial?feac=ALL6TT

Create a better online experience for your service customers with our vendor partner FIXED OPS DIGITAL.

https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership

Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.

https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto

Speed up your lead response time with our vendor partner Calldrip.

https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961

Convert more website visits with our vendor partner RunMyLease.

https://www.runmylease.com/lead-generation-tools.html

Highlights:

00:00:00 Introduction

00:03:35 Automotive News

00:18:12 Blog Post of the Week

00:29:19 Mike Vogel

00:38:36 Longterm Customer Relationships

00:48:47 People-Friendly Employees

00:57:04 Generational Customer Loyalty

01:05:05 Don't Overlook Tires!

01:19:07 The Next 5 Years

Connect: Mike Vogel https://www.linkedin.com/in/mike-vogel-5b342823 [email protected]