BookTok is now an entrenched part of bookselling and publishing - it is not a temporary glitch, as it may have appeared to be during the pandemic when readers were looking for escapism. The genres that are at the core of BookTok - romance and romantasy - remain popular, and may have been said to have increased in popularity. Certainly TikTok isn’t going away and nor is #booktok.

Rach and Soph wanted to find out more about the phenomenon from someone who has been involved in it for a while: Sophie's colleague Claudia, who works in book marketing. Claudia was a BookToker before she started working in publishing and she is still a reader of books that are popular on BookTok, as well as making content for that audience. Therefore she is eminently qualified to talk to us about the phenomenon: what it is, what it means, who it’s for and more besides.

For more about Rachael Johns: https://www.rachaeljohns.com

Rachael's latest book is Outback Reunion (2024)

For more about Sophie Green: https://sophie-green-author.com

Sophie's latest book is Art Hour at the Duchess Hotel (2024)

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