From time to time on this pod and elsewhere Rachael Johns mentions her virtual assistant, Annie Bucknall. Through her business Well Creative Annie helps Rach with her social media, website and newsletter, and recently moved that newsletter to Substack.

Rach and Soph have been talking about Substack, especially about the fact that there’s a lot of book coverage on there at a time when book coverage is disappearing from mainstream media. We have read some opinion pieces (on Substack) about how traditional media should no longer be the focus for book promotion. As authors who have books recently released and due for release next year, we have to think about these things, as our publishers will do some promotion but can’t do it all, and while some authors will say that they ‘just want to write’, it has never been the case, really, that authors can just write. If we believe in our books we want them to reach readers and we need to give them the best chance of doing so.

However, there’s plenty authors don’t know about book promotion and don’t have time to do or learn. That’s where someone like Annie comes in. Rach has always raved about Annie, so we thought we’d talk to her about what she does for her author clients, why social media is important for authors, and also whether Substack is the right platform for newsletters. 

While we’re talking about Annie’s business, this is not sponsored content - we are talking about it because we want to. And thanks to this chat Soph became a client of Annie’s because there are some things she just doesn’t have time for either!

For more about Rachael Johns: https://www.rachaeljohns.com

Rachael's latest book is Outback Reunion (2024)

For more about Sophie Green: https://sophie-green-author.com

Sophie's latest book is Art Hour at the Duchess Hotel (2024)

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Sophie's latest book is Art Hour at the Duchess Hotel (2024)

For more information about Rachael Johns: https://www.rachaeljohns.com

For more informationabout Sophie Green: https://sophiegreenauthor.com

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