GSA just changed the game. On May 28th, a letter went out to major value-added resellers—and it wasn’t good news for the middlemen.

The government is moving toward direct deals with Original Equipment Manufacturers (OEMs), and that means major changes are coming for federal sales.Train with UsLearn how to shape deals, work directly with federal agencies, and master category-driven acquisition.👉 https://www.govclose.comIn this video, I break down:⏱ Timestamps00:00 – GSA’s New Strategy: Middlemen Under Fire01:00 – What is a VAR (Value-Added Reseller) vs. a Pretender?02:30 – GSA’s Push for Direct OEM Relationships04:00 – The Irony: Is GSA the Biggest Middleman?05:00 – What GSA Is (and Isn’t) Doing with Centralized Procurement06:30 – Implications for Sales Executives, Consultants, and OEMs08:00 – What You Should Be Doing Right NowKey Takeaways:GSA wants to cap markups and increase pricing transparency.Resellers must redefine their value—or risk becoming obsolete.Pretenders and matchmaking models? They don’t belong here.Mission-critical buys? Likely still handled by DoD internally.Consultants who know how to shape deals early are in high demand.Subscribe to the GovCon Newsletter!I unpack these shifts and more every week in my GovClose newsletter on LinkedIn.🔗 Follow me and subscribe: www.linkedin.com/in/govcloseWatch NextInterview with GSA’s Kevin Kivlin – What GSA Is Really Planning: https://youtu.be/033sUCzGgq8#GSA #governmentcontracting2025