Michael is a seasoned business strategist in the AEC tech sector with a focus on structural engineering and fabrication. He practiced as a structural engineer at Ellerbe Becket, holds an MS in Civil Engineering, an MBA from Michael J. Coles College of Business and is a Professional Engineer from California. He is also certified in AI for Business Managers from MIT. Michael Gustafson is an Innovative business strategist with a demonstrated history of impactful change in the architecture, engineering and construction sector.  Customer-centric professional skilled in Strategic Planning, Sales, Marketing, Product Management, Go-to-Market Strategy and Strategic Partnerships. Michael has deep industry and technology expertise in Structural Engineering, Building Information Modeling and AI/Generative Design.  Proven leader that inspires others to create success. Passionate about reducing the carbon footprint of our built environment to address climate change. Show Highlights   Reducing embodied carbon in construction for mitigating climate change and achieving sustainability goals. The potential of AI in concrete and steel optimization to analyze vast datasets. Commercializing cost-carbon analysis for steel connections. Interactive design optimization to minimize waste in steel connections while maintaining necessary standardization for ease of construction. Sublime Systems and Carbon Cure innovations in concrete space. Highlights Nucor's efforts in using nuclear energy for steel production. Expresses concern about embodied carbon in global construction. The industries need international cooperation in reducing embodied carbon.   “Over the last two years, we've been making a slight shift with the technology to be more focused upstream because we've seen the impact on reducing waste inefficiency as well as better carbon planning, focusing more on owners, general contractors, and structural engineers. Recently we've released new technologies integrated on Autodesk Revit.”   Show Resource and Information Connect with Charlie Cichetti and GBES   GBES is excited our membership community is growing. Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community!   If you truly enjoyed the show, don't forget to leave a positive rating and review on .  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the !   Copyright © 2024 GBES