In this week's podcast, we sit down with Sameer Bhatia, CEO of ProProfs, a software company focused on the idea of building and sharing knowledge. Sameer shares his insights on the importance of search engine optimization, digital marketing, and his goal on creating a "hundred year company." With ProProfs products being used in many Fortune 500 companies such as Sony and Dell, Sameer understands the importance of digital marketing and a delightful customer experience. Listen in!

Timestamped show notes 04:19 - Focusing on search 07:33 - Black hat tactics 08:54 - Getting started with search engine optimization (SEO) 13:04 - Mobile first indexing 14:22 - Speed ranking 15:46 - Security 18:39 - The importance of responsive design 19:58 - The "SEO Technique" 25:32 - What are schema tags? 27:37 - People don't read, they scan 30:33 - Video marketing 32:08 - A video a day 32:23 - What is content marketing? 39:17 - Managing a multinational company 42:39 - Sameer talks about working with his wife, the CEO of Marriage.com 45:26 - How to stay happy 49:28 - Having a hundred year company

Links ProProfs: https://www.proprofs.com/ Marriage.com: https://www.marriage.com/