Demand Gen Daily

Demand Gen Daily

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Demand Gen Daily episodes

  • Ep 28: Our 2023 Predictions
    This episode is all about our marketing related predictions for 2023. How will marketers adapt their budgets as a reaction to the economy? How will AI impact creating marketing campaigns from a copy and design standpoint? These questions and more will be discussed as we prepare for the new year ahead.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 27: Long Term VS Short Term Budgeting
    With the start of a new year fast approaching, there is a heavier focus on budgeting and what should be done about it leading up to 2023. When budgeting, regardless of time of year, it’s important to consider short, medium and long term goals and planning to determine your overall investment in your marketing.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 26: What to Consider Before Hiring an Agency - Part 6 - Quality Control
    In the sixth and final installment of the ‘questions to ask an agency’ series of the podcast, we discuss quality control. Quality control takes 2 different areas into consideration - 1) quality control around brand, and 2) quality control around KPIs and Metrics. We cover off the primary questions that relate to these and what sorts of things you should be looking for that may be red flags when considering an agency as your new marketing partner.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 25: What to Consider Before Hiring an Agency - Part 5 - Setting Clear Expectations
    In the fifth installment of the ‘questions to ask an agency’ series of the podcast, we discuss setting clear expectations. Some agencies set very clear parameters at the beginning of your relationship and some don’t. Depending on their answer may be a red flag. We discuss some questions you can ask in your interview process to get a clear understanding of what you can expect when working with a certain agency.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 24: What to Consider Before Hiring an Agency - Part 4 - Reactivity vs Productivity
    In the fourth installment of our ‘questions to ask an agency series’ Nick and Ricky discuss looking at if an agency is more proactive or reactive. These types of questions will allow you to understand how you as the client are being considered when it comes to planning and ensuring qualitative and quantitative data align with getting results.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 23: What to Consider Before Hiring an Agency - Part 3 - Personas & Creative Testing
    In the third installment of our ‘questions to ask an agency series’ Nick and Ricky dive into personas and creative testing. 71% of companies that use a persona methodology are hitting their business goals so it provides strong evidence that they are important to achieving goals. Ensuring that your new agency partner has the details and ability to drill down into specifics about personas and how different creatives appeal to different users within that persona.

    Hosted on Acast. See acast.com/privacy for more information.

    7 min
  • Ep 22: What to Consider Before Hiring an Agency - Part 2 - Why Cross Channel Traffic Matters
    Before hiring an agency, you want to ask what traffic channels they work with and strategies are involved in running multichannel advertising. It's important to partner with an agency who has your best interest in mind to get the most efficient ROI out of the entire buying journey. Ultimately, understanding how an agency maximizes cross channel performance is essential for creating collaborative relationships that bring compelling business outcomes.

    Hosted on Acast. See acast.com/privacy for more information.

    6 min
  • Ep 21: What to Consider Before Hiring an Agency - Part 1 - Planning For Success
    Whether you're looking to switch digital marketing agencies, or you're looking to hire a digital marketing agency for the first time, it can be a daunting process with so many factors to consider. In this multi-part series, Nick and Ricky will go into details on how to hire a digital marketing agency and will help you make sure you're asking potential agencies the right questions.

    Hosted on Acast. See acast.com/privacy for more information.

    7 min
  • Ep 20: 5 Reasons You've Hit a Plateau in Results

    If you're scratching your head wondering why you've hit a plateau in results, it may be time to look internally. Nick and Ricky go in depth on 5 things your marketing team may be lacking, which include:


    - Awareness

    - Recognition or agreement to the importance of something

    - Perceived time

    - Skills or "how-to"

    - Interest or enthusiasm


    Look out for these issues in your team as they may be holding you back from getting results.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 19: Why Your Brand Matters For Google Ads Success
    You may think the when it comes to Google Ads, it's all about the keywords so your brand doesn't matter. However, that's not the case! Your brand value can have a significant impact on the success of your Google Ads campaigns. Brand value impacts everything from your click-through-rate to your conversion rate. Leveraging your brand value on Google Ads is part of the recipe for success.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min

About Demand Gen Daily

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Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday…