Demand Gen Daily

Demand Gen Daily

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Demand Gen Daily episodes

  • Ep 18: Determining the Right Time to Audit Your Marketing

    It's easy to say that conducting an audit on your marketing should be done all the time, but in reality it's not feasible. That's why it's important to select the right timing! There's a lot of factors to consider, but some main times include:


    - When there's a misalignment of your KPIs and metrics

    - During seasonal/market shifts

    - When there's significant changes in your business metrics


    In addition to these times, selecting a regular rhythm, whether that's every month or every other month, is crucial to ensuring your business is on the right track.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 17: How to Avoid False Positives
    When it comes to analyzing your KPIs and metrics, false positives are important to be aware of. Conversions are a good indicator of performance, but it doesn't stop there. False positives can be avoided by looking at data beyond clicks and conversions, such as average order value or sales qualified leads. It's important to also take a look at where your traffic is coming from as bot traffic can lead to inflated results. Make sure you're digging deep into your data and looking at the whole picture!

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 16: The Rise of the Fractional CMO
    A Fractional CMOs have been on the rise over the last 2 to 3 years. Fractional CMO is typically a part-time position and they can help with leading your marketing strategy and managing your marketing team. If you can't afford to fulfill a full marketing team, this may be your solution. Find out everything you need to know about hiring a Fractional CMO in this episode.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 15: Making Good Decisions Based on Data in the Face of Uncertainty
    So you're tracking data, but how do you make sense of it in order to make the right decisions for your business? That's where you might need to manually connect the dots yourself and spend more time reviewing your business metrics. It's easy to get caught up in the details, so make sure you take time to look at the big picture. Not looking at the big picture can lead to false positives, which can prevent your business from achieving its full potential.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 14: How to Cut Your CAC With User Generated Content
    Everyone talks about it but not everyone's doing it - User Generated Content, or UGC for short. If done correctly, UGC can provide great cost savings. For example, it's possible to get a video or series of content at a fraction of the cost of what it would cost a full production. You can also get valuable insights from running UGC as ads against your current ads to see what performs better. However, it's important to pick the right content creators for you brand to ensure they are aligned.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 13: Recession Means Market Opportunity
    We dicuss ways you can spot opportunity in the market during a recession. For many businesses, a recession means pulling back on digital ad spend, which presents an opportunity to steal market share from your competitors. When the market is going either up or down, it's a great time to shore up the sales that are missing.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 12: The Performance Trap
    The performance trap is a very real thing that many companies can easily get stuck in. This is where your team can be looking at the data, but misinterpreting it. According to the data and best practices, you think you're doing all the right things, but none of it is actually leading to results for the business. That's when it's time to take a step back, look at your objectives, measure metrics alongside KPIs and gather qualitative data on your SQLs (sales qualified leads).

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 11: 3 Innocent Mistakes That Lead to Poor Results

    The path to poor results is a slippery slope and it often starts with 3 innocent mistakes.


    These mistakes include:

    - Missing the nuance. This means you're not spending enough time on the details that matter.

    - Not waiting long enough. Pivoting too quickly can optimize your way out of the results.

    - Not looking at the metrics. LTV to CAC and missing the dollars for the pennies.


    Make sure you're looking at the right data points when you're making decisions.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 10: How to Win in a Recession - Part 5 - Leveraging Your Cash Position
    During a recession, companies need to be strategic about their sales and marketing efforts in order to weather the storm. One thing you need to consider in a slow down is your cash position versus your competitors. If your cash position is stronger, there's opportunity to steal market share from your competitors during a downturn. On the other hand, lifetime values for customers can change in a recession. For example, people who might normally purchase a product or service three or four times per year may cut back to two purchases per year. Therefore, it's more important than ever to make data-driven decisions.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 9: How to Win in a Recession - Part 4 - Pivot to Digital Marketing
    As we continue to face an unprecedented time, consumer behaviours are still shifting in response to the current environment. One key change that we have seen is the increasing prominence of digital advertising. In a world where we are spending more time online than ever before, it is essential for companies to have a strong digital presence. We talk about what you can be doing to remain competitve.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min

About Demand Gen Daily

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Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday…