Demand Gen Daily

Demand Gen Daily

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Demand Gen Daily episodes

  • Ep 38: Amazon - Part 6 - How Not to Compete on Price
    It’s often said that Amazon is a race to the bottom where there no profit etc etc. It’s a common concern raised amongst our clients because they may have a premium product. But guess what! Premium products can do really well on Amazon, you don’t always have to compete on price.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 37: Amazon - Part 5 - Titles & Bullet Points Impact on SEO

    One of the major factors in top ranking products is the title and the keyword prioritization that the product title uses.

    We discuss the details of how you can maximize the character count in Amazon and how to ensure your bullet points are written both for human and bot readers for ultimate Amazon rankings.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 36: Amazon - Part 4 - Hero Shots

    The hero shot is the first product image on an Amazon listing and also the first image that shows on Amazon results pages when you are searching for products.


    We call it the hero shot because you’re trying to get the best clickthrough as possible. But how do you get the best hero shot? We’re going to talk about that.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 35: Amazon - Part 3 - Listing Optimization for Product Page Details

    Amazon listing optimization is all about tweaking the listing to improve a variety of things including session rates, sales and session duration.


    What is an Amazon listing - everything that you as the buyer see on a product page - product images, video, title, bullet points, everything that shows above the fold. Then after that you have A+ content, scroll even further you’ll get to the reviews section.


    It’s important to ensure your listing is getting optimized to comply with the most recent Amazon algorithm. In this podcast, we discuss some of the details.

    Hosted on Acast. See acast.com/privacy for more information.

    7 min
  • Ep 34: Amazon - Part 2 - How to Choose Which Product To Sell on Amazon

    When you talk about the 80/20 rule with how to be successful on Amazon, most of your success is going to be determined by which product(s) you choose to launch.


    It’s very common for successful Amazon sellers to have gone through the whole process of product attempts/ launches before they find out if the product is successful. We’ve found that for every 8 products a company tries to sell on Amazon, one product out of the bunch would really take off and pay or the whole effort. That being said, your passion for a product isn’t going to determine its success on Amazon.


    Product launching successfully is really about doing it in such a way that it’s sustainable and repeatable.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 32: Don't Lose The Nuance In Digital Marketing
    When you find yourself in situations where you’re not quite winning, the cause is likely the nuance is getting lost. This really comes down to communicating what the critical piece of product or service unique to the market. If you’re not doing that you’re going to have a hard time generating success.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 31: Pushing Your Advantage In Q1

    There’s a lot happening in the market place and the economy with inflation and increasing interest rates and we’ve talked about how this is impacting businesses in previous episodes. The thing to keep in mind is that there is always a way to find a strategic advantage to navigating different shifts in the market.


    TL;DR: Now is the time to push your advantage - if you have the ability to increase your budgets or take advantage of other companies pulling back their spend, do it - it’ll help you gain market share.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 30: AI & How to Keep Your Skill Set Current
    Artificial Intelligence, Chat GPT, these are all things that have become increasingly hot button topics in the industry recently. We’re going to discuss how AI won’t be taking your job just yet and what you can do to keep your skill set current in the wake of the growth of using AI for more and more marketing tactics.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 29: Getting Stuck in Strategy
    Developing a strategy for how you’re going to achieve marketing results is crucial, but don’t let it hold you back from actually executing the tactics you need to get those results. Spinning your wheels constantly reiterating the strategy because trying a tactic for a short period of time to find it doesn’t work is a sure fire way to waste time. You need to give tactics and execution time to gather data, see what can be improved and re-iterate there first before going back to the strategy to plan something new.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min

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Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday…