Demand Gen Daily

Demand Gen Daily

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Demand Gen Daily episodes

  • Ep 8: How to Win in a Recession - Part 3 - Don't Arbitrarily Cut Your Sales and Marketing Activities
    Many businesses are looking for ways to cut costs, but it is important to do this in a strategic way. Redistributing your budget based on your current needs is one way to make sure you are not cutting costs arbitrarily. We discuss ways of how you can invest in short, medium and long term initiatives to ensure you come out on top after the recession.

    Hosted on Acast. See acast.com/privacy for more information.

    13 min
  • Ep 7: Using Metrics & KPIs During a Recession - Part 2 - Using Metrics & KPIs During a Recession
    As a business owner, it's important to always be aware of what your competition is doing. This can help you anticipate their next move and stay one step ahead. However, simply keeping an eye on your competitors is not enough. You also need to be monitoring your own performance using metrics and KPIs. This will help you identify opportunities for improvement and ensure that you are staying competitive.

    Hosted on Acast. See acast.com/privacy for more information.

    11 min
  • Ep 6: How to Win in a Recession - Part 1

    We're in the midst of a recession, and that has a lot of business owners feeling anxious about what the future holds. Many are wondering what they can do to make sure their company comes out on top. Sales and marketing are two areas that are often put under the microscope during times like these.


    That's why we're dedicating the next few episodes of our podcast to discussing how businesses can survive - and even thrive - during a recession.

    Hosted on Acast. See acast.com/privacy for more information.

    11 min
  • Ep 5: How to be Profitable in the Face of Rising Costs
    With the current trend of customer acquisition costs increasing, it is important to have a good understanding your LTV to CAC ratio in order make strategic decisions about marketing and sales efforts. It may seem simple, but if customer acquisition costs double and lifetime value doubles, there's no net change in profit. Therefore, customer lifetime value may be the key for your business to increase profitability.

    Hosted on Acast. See acast.com/privacy for more information.

    7 min
  • Ep 4: Influencing Lifetime Value With Strategy
    LTV to CAC is the model that Nick and Ricky use every day for clients and themselves. In part 4 of LTV to CAC, they discuss the main factors in influencing lifetime value. When it comes down to it, lifetime value is primarily about strategy. On the other hand, customer acquisition costs have limited control by companies and it's immediate to midterm in nature. So, with enough long term planning, your business could be in the driver's seat of controlling lifetime value. Some factors to focus on when it comes to increasing lifetime value include: pricing, brand initiatives, and content.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Ep 2: 3 Primary Components of Customer Lifetime Value
    No matter how small or large your business is, understanding the factors that influence lifetime value is essential to making sound marketing decisions. In part 2 of LTV to CAC, Nick and Ricky will explore three primary factors: frequency, average order value, and contribution margin. We'll also take a look at some real-world examples to help illustrate these concepts. By understanding how each of these factors impacts lifetime value, you can develop strategies to increase profits and grow your business.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Ep 3: Mitigating Customer Acquisition Costs
    In the third part of LTV to CAC, Nick and Ricky discuss a major pain point many business owners are currently experiencing: increasing customer acquisition costs. They will cover ad optimization techniques such as conversion rate optimization or data quality improvements that can help you reduce your advertising budget while still acquiring new customers at an adequate rate for profitable growth.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 1: Customer Lifetime Value & How Your Business Can Be Profitable
    In their first episode, Nick Bideshi and Ricky Bandelin give their take on demand generation and how it really comes down to lifetime value versus customer acquisition cost. It's simple; if your lifetime value is greater than your customer acquisition cost, that means you have a profitable business. If not, then this could be a challenge for your business. Listen to learn more about their methodology.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • Ep 00: Trailer

    Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday to Friday, Nick and Ricky (the Co-Founders of Blue Meta) will help you take your results to the next level. From Strategy to Digital to Creative and everything in between, if it’s getting people results we’re bringing you the inside scoop. Remember to follow the podcast and subscribe to our newsletter. 


    Demand generation: the process of creating awareness and demand for your products or services. It expands your audience, generates urgency, and clarifies your solution to transform interest into profitable revenue.

    Hosted on Acast. See acast.com/privacy for more information.

    1 min

About Demand Gen Daily

From the publisher's feed

Whether you are marketing to B2B or B2C, if you want to get the latest info on how to generate revenue profitably through marketing best practices, this is the show for you! In 10min or less Monday…