Democratizing SEO Podcast

You know, SEO is used to improve your website. It is the core of all digital marketing channels. Bold statement but a true statement. Let me explain.

Why Is SEO The Core Of All Digital Marketing Channels? episode transcript.

You know, SEO is forever. As long as you have a website, you need SEO. The rhetoric that SEO takes 3-6 months to show results is unrealistic, is misleading, is a disservice to your business. Let me explain.

How Long Does SEO REALLY Take To Show Results? episode transcript.

You know, most CMSs are built without the involvement of SEO. If this is the case with yours, your website optimisation will be hindered. Building a digital business with an inept system is an unfortunate way of running a business.

When Did You Last Optimise Your CMS? episode transcript.

You know, having an SEO strategy document created for you may not be what you need to drive your SEO forward. Let me explain.

Why Your SEO Strategy Is Useless episode transcript.

You know, the way the industry is evolving, I believe brands will need to spend a hell of a lot more time concerning about their SEO equity pages as opposed to focusing on keywords.

Let me explain why your SEO equity pages are incredibly more important than the keywords you're targeting and tracking.

Are You Aware Of Your SEO Equity Pages? episode transcript.

TikTok search is a legit threat to Google search. I don’t think TikTok will overtake Google in their search dominance. But I do think they can break apart Google’s dominance.

Is TikTok Search A Threat To Google Search? episode transcript.

You know, keywords are an essential part of SEO. They're important. However, they are not more important than pages.

Let me explain why you shouldn't give too much focus on keywords.

Here's Why You Shouldn't Focus Too Much On Keywords episode transcript.

You know, acquiring traffic from organic search, in a sense, means you're borrowing the users of search engines.

You're not owed anything from search engines, yet there is an entitlement to the traffic received from them, especially when there is an algorithm update. Marketers really need to remember that organic traffic from search is borrowed users of search.

Acquisition Via Organic Search Is Borrowed Users episode transcript.

You know, in order to realise rankings, in the top zone of the SERPs, you really have to work on the way SEO is regarded in your business, both on a business level and on an operational level. So, what is the state of your SEO, operationally?

What's The State Of Your SEO, Operationally? episode transcript.

What is the most important area of SEO? Is it On-page, Off-page or Technical? If you're invested in SEO, you need to commit to all three pillars of the channel.

For as long as you have a website that acquires traffic via organic search, you need to have all 3 pillars of SEO, always-on.

What's The Most Important Area Of SEO? episode transcript.