Democratizing SEO Podcast

You know, the level of traffic you receive can be seen as a reward for you consistently optimising your site - not for search engines, but for users.

In a world where sites earn the traffic they receive, they have to take responsibility for their marketing. Are you earning your organic traffic?

Are You Earning Your Organic Traffic? episode transcript.

You know, SEO can be daunting at times. However, it really doesn't have to be. All the unknowns about it can be learned, familiarised with and overcome.

If you find SEO daunting, you'll want to get closer to it. let me tell you why...

Do You Find SEO Daunting? episode transcript.

You know, there are many non-SEO marketers who are unaware of why SEOs need a budget for marketing activities even though the channel is free.

Let me share with you three reasons why you need a budget for your SEO marketing.

Why Do SEOs Ask For A Budget When The Channel Is Free? episode transcript.

SEOs, I want to take the time to share with you something that’s been on my mind for a little while now.

Have you ever wondered why SEOs tend to be so negative? I have a take on this matter. Let me share it with you.

Why Are SEOs So Negative? episode transcript.

You know, the health of your site is something that should consistently be reviewed. Your organic search visibility depends on it.

Without consistent review of the technical elements of your site you leave your site at risk of SEO regression.

The Importance of SEO for Your Site Health episode transcript.

If you only have the budget to invest in one of the 3 SEO pillars, technical should be the pillar you invest in.

Let me share with you why you'll want to do this...

This Pillar of SEO is a Must for Your Site episode transcript.

You know, there are times when SEO could be risky for your site.

If your site is like most sites, you’ve attained organic traffic before having actively invested in your SEO. As a result, a precedence has been set. This precedence is part of what makes up your organic visibility.

When you seek to make a change on your site, i.e. optimise your site, you put your current organic visibility at risk.

What Do You Do When SEO is a Risk to the Status Quo? episode transcript.

You know, SEO is a vast channel. If the SEO you need is relating to on-page work and you hire a partner that supplies you with technical SEO, you won't see the traffic uplift you expect.

You've got to ensure you never buy into SEO without the services being outlined. Buying into SEO without the services being detailed can be a costly, frustrating mistake.

Why You Should Never Buy SEO as 'SEO' episode transcript.

You know, SEO, client-side, is different to SEO, agency-side. Agencies pitch to win your business. Simple.

The SEO strategy put together during pitching is different to the SEO strategy required to improve your business’s SEO. Basing your SEO strategy from the strategy pitched to you is a pitfall to avoid.

Never Form Your SEO Strategy From An SEO Pitch Deck episode transcript.

You know, as a non-SEO, you may think that multiple pages targeting a keyword means you have more of a chance to rank higher in the SERPs. This is completely and utterly incorrect.

If you rank for a targeted keyword and notice the landing page that ranks keeps changing, you've got an internal page conflict issue to resolve.

I Rank For a Targeted Keyword. Why Does The Page That Ranks Keep Changing? episode transcript.