Democratizing SEO Podcast

Where does tech SEO fall in your priority list of things to fix?

Technical SEO issues have serious business implications if not addressed. They are legitimately threats to your business.

You wanna succeed in your SEO, here's why you should take your technical SEO issues seriously.

Where Does Tech SEO Fall in Your Priority List? episode transcript.

You know, if you invest in SEO, you've got to ask yourself how relevant the keywords you're targeting is to your business.

This question will save you a lot of time, budget and resources. It will also give you a renewed focus to ensure you are attracting the audience you wish to target.

How Relevant Are The Keywords You're Targeting? episode transcript.

Whether you rank with one page or another, it doesn’t really matter as long as you’re ranking, right…? Well, not quite.

Having your site rank for a targeted keyword is important. Having the right page that ranks for the targeted keyword is just as important.

Are You Addressing Your Keyword Cannibalisation Problems? episode transcription.

So, in this third series of why some agencies have a s*** SEO service, I talk about how the culture of working late affects the SEO talent an agency hires.

Marketing agencies have a knack of driving SEO talent away. This is a problem for the agency, the SEO and the client that's serviced.

Why Some Agencies Have a S*** SEO Service: Part 3 episode transcript.

The higher up one goes, at an agency, the more one becomes a salesperson, rather than a marketing person.

At a marketing agency, and one that services SEO, there is always the need to pitch for work. As such, there is always the need for salespeople.

One reason why marketing agencies have a terrible SEO service is because they have too much emphasis on sales.

Why Some Agencies Have a S*** SEO Service: Part 2 episode transcript.

You know, when it comes to SEO, not all agencies are made equal. Even the bigger, more reputable agencies can struggle with their SEO product and/or services.

Let me put you onto something to pontificate when working or choosing an agency for your SEO needs.

Why Some Agencies Have a S*** SEO Service: Part 1 episode transcript.

You know, just as you can make progress with your SEO, you can also regress with it.

When non-SEOs inadvertently cause your SEO performance to worsen, you regress with your SEO.

But is this avoidable? Yes. Yes, it is. I'm going to tell you what you can do to prevent your SEO from regressing.

SEO Regression - How to Prevent It episode transcript.

So, is it a good idea to carry out radical changes to your SEO, for maximum impact? Or is it better to make minor, consistent changes?

When it comes to the SEO approach you use within your organisation, you could either evolve it or revolutionise it. On this episode, I talk about each approach for you to determine the best one to use.

SEO - Evolve, or Revolutionise. Which is Better? episode transcript.

There is a lot to learn about SEO. I dare say, no one knows everything there is to know about SEO.

Having said this, it is important to have a basic understanding of the channel if you are to succeed with it.

If there is one thing you should know about the SEO channel it's that SEO is a channel that can be impacted by everyone that has an influence on your website. On this episode, I breakdown why this is the case.

The One Thing You Should Know About the SEO Channel episode transcript.

Non SEOs ask me quite often - do you really need an XML sitemap for your website?

In short, yes you do.

If you're on the fence on creating one, let me give you something to consider as you venture on your quest to improve your rankings.

Why Your SEOs Insist on an XML Sitemap episode transcript.