Democratizing SEO Podcast

So, where exactly are hreflang tags implemented?

In this part of talking about hreflangs, I have food for thoughts on why these tags must be implemented with SEOs involved.

Have an International Website? You Should Have Hreflang Tags Implemented: Part 2 episode transcript.

If you have an international website you absolutely should have hreflang tags implemented.

When you have a website, like Apple, for example, that has country folders in the URL, you want the appropriate country URL to appear in the appropriate country where the search takes place.

Listen to this podcast to get an overview of hreflangs and consider implementing it on your website.

Have an International Website? You Should Have Hreflang Tags Implemented: Part 1 episode transcript.

You may hear SEOs use the terms Keywords and Queries interchangeably. They're actually different things.

Queries are what you rank for. Keywords are what you target. Confused about these two things? Let me give you food for thought on them.

What's the Difference Between Keywords and Queries? episode transcript.

You know, migrations are one of my favourite projects to work on.

If you're going through a migration, I want to tell you the biggest mistake you could make.
The mistake is simple. It's going live before SEO gives the green light to go live.

Let me explain...

Listen to SEO Before You Migrate Your Website episode transcript.

You know, an algorithm update doesn't always have to be a negative event, even if you've been negatively hit by it.

All optimisation comes with a certain amount of risk. However, when there is an algorithm update, you have the opportunity to make high impact site changes.

On this episode, I talk about why you should use algorithm updates as a spark to make changes within your business to improve your website.

How Algorithm Updates Can Spark the Change You Need episode transcript.

SEO takes a long time to work, right? Well, did you know you have an influence on its success, and the length of time it takes to thrive as a channel?

On this episode, I share with you 3 things you can do to help SEO generate more traffic for your website.

How Can You Help SEO Get You Results? episode transcript.

You know, Google ranks pages, not keywords.

Think about this for a moment. Why do business leaders give more of their attention to keywords rather than pages?

When you put keywords over pages, you put search engines over users. And as we all know, SEO is about users, not search engines.

On this episode I aim to convince you to prioritise the performance of pages over the performance of keywords your track.

Why the Performance of Pages is More Important than the Performance of Keywords episode transcript.

Did you know there are different types of keywords?

Did you know targeting keywords that do not have a commercial viability may be a waste of time, despite the search demand of the keywords?

On this episode, I delve into search intent and why this matters when selecting the keywords you target.

What is Search Intent, and Why Does It Matter? episode transcript.

Have you ever thought about how keyword targeting on a website lead to the site acquiring traffic from natural search?

You hear SEOs often talk about keywords and traffic but how are the two things connected?

Today, I explain how keywords lead to organic traffic and why SEOs pay so much attention to the targeting of keywords.

How Does Targeting Keywords Bring in SEO Traffic? episode transcript.

You know, there was a time when SEOs could outreach successfully to website owners in other to attain a link. However, post-Penguin, this activity for link building purposes is really best carried out by Digital PR.

On this episode, I explain why you really should use PR for the outreach part of your link building.

Why You Should Use PR for the  Outreach Part of Link Building episode transcript.