Democratizing SEO Podcast

The decision to invest in SEO is an important one. Far too many business leaders make this decision when there are SEO problems, and by then it is already too late.

However, once the decision to invest in SEO is made, there is still the need to drive it to success. This requires a different type of mindset than an investor's mindset.

This episode sheds some light on a fundamental mistake business leaders make when they hire an SEO to grow their organic traffic.

Why Hiring an SEO Does Not Solve Your SEO Problems episode transcript.

So, I'm sure you're aware of the 3 SEO pillars - the main 3 pillars.

Do you know how they differ? And who SEOs work with within each of the pillars? I break this down for you in this episode.

How Does the 3 SEO Pillars Differ? episode transcript.

How do you determine what type of SEO you need?

You’ll want to assess a number of things to make this decision.

In this episode, I simplify the considerations you’ll want to make to determine the type of SEO you need.

How Do You Determine What SEO You Need? episode transcript.

You know, searchers expect to find precisely what they seek when they click-thru to a site via search.

Articles that have a lot of fluff will have to make adjustments in the not too distant future if they are to attract the attention of users.

Why will websites have to address this...? I discuss this in this episode.

Readers Expect and Deserve Precise Content episode transcript.

You know, we're living in an era where attention is currency. In this era, reading an article with lots of fillers is a turn-off.

Copywriters, now is the time to get straight to the point in your articles.

Dear Copywriters, Get to the Point! episode transcript.

SEO generates revenue for a site.

The channel is also used to protect a site's ability to generate revenue.

Today, I go over why SEO is far more than a marketing channel.

How SEO Contributes to Site Health episode transcript.

SEO is never-ending.

As long as a site remains live, optimisation should continue.

On this episode, I share 2 fundamental reasons why SEO is never-ending.
(The recording crackles a little but it doesn't interrupt the listening experience too much.)

Why is SEO Never-ending? episode transcript.

Ever wondered why Tech SEO recommendations do not get implemented by Devs?

It has very little to do with time allocation and a lot to do with the relationship between the two departments.

Amid Google's Page Experience algorithm update, I talk about why SEOs producing Core Web Vitals reports can be used as an opportunity to build the relationship between SEOs and Devs.

Why You Need to Optimize the Relationship Between SEOs and Devs episode transcript.

Do you think Technical SEO is too daunting to get mixed up in?

This is quite common with marketers who are tasked with generating traffic to the site they work on. They find tech SEO as a daunting pillar so therefore completely stay away from SEO.

On this episode, I talk about a simplified way of thinking about technical SEO so it becomes less daunting. After listening to this episode, you'll see why Technical SEO is actually quite creative.

How Technical is Technical SEO for Digital Marketers? episode transcript.

ASOS now owns Topshop. However, they massively dropped the ball on having redirect mapping in place.

Simply having a wildcard redirect destroys the SEO of Topshop.

This right here is an excellent case study of why a site's SEO should be considered with SEOs.

Missed Opportunity: Topshop Migration into the ASOS Site episode transcript.