Democratizing SEO Podcast

Having a Social Media account means you’re able to share in the many benefits that come from Social Media being a thing!

However, you are renting the platform.

Spending time building you account is essentially you spending time building someone else's site, instead of your own.

Here are some considerations you may want to bear in mind as you spend time building your social media presence.

Your Social Media Account is Rented Space! episode transcript.

Search engines change their algorithms, and often!

If you’re catering to search engines, you’re at their mercy for when they change their algorithms.

Why does a change occur so frequently?

Here's a unique approach to help understand search engines and their algorithms.

Why Do Search Engine Algorithms Change So Often? episode transcript.

SEO is the lifeblood of a website. This is why it requires a lot of maintenance.

Without any work being carried out with SEO, the channel generates traffic. When the channel is invested in, the potential is unleashed! However, maintaining the level of traffic the channel produces requires a lot of work. This work is not necessarily on attaining more traffic...

Why Does SEO Need So Much Maintenance? episode transcript.

In response to the Australian government debating a law to force big tech firms like Google to pay media outlets for the use of their news content, Google has threatened to block its search engine in Australia.

This has created a row between Google and the Australian government.

What is the likely outcome of this row? I speculate on this in this episode.

Google Threatens to Remove Search Engine from Australia episode transcript.

Influencers drive search interest!

People search for things based on what they are aware of - which is increasingly being driven by Social Media stars.

How can we expect this to shape the world of search? I discuss this in this episode.

The Influence Social Media Stars Have on Search episode transcript.

This episode will be a nice accompanying podcast to my previous podcast, Will the Presence of TikTok Videos Increase in the SERPs?

Videos from the app, TikTok, now have a presence in the SERPs.

We’ve seen Google feature new platforms in the SERPs before. We saw this with Twitter, and prior to this app, we saw it with forums. Remember them...?

Can we expect to see more videos from this app? I talk about this in this episode.

Will the Presence of TikTok Videos Increase in the SERPs? episode transcript.

The disconnect between Content Managers and SEO is in the unawareness of where SEO fits in the content publication process.

When creating new pages, there is a tendency to have SEO separated from the process. This leaves SEO isolated and unable to fully optimise when the content is published. There is a simple solution to address this problem, which I talk about in this episode.

The Disconnect Between SEO and Content Managers episode transcript.

What can we expect from the world of SEO in 2021?

Here are my thoughts on what we’ll see in SEO in 2021.

These are all opinions based on what I’ve seen over the year, in-line with what has happened through previous years.

There is a potential game changer that could see in the year. Bear this one in mind as it could change the world of search.

Where is SEO Headed in 2021? episode transcript.

Why do technical SEO recommendations not get implemented, or not get fully implemented?

There are several reasons why this happens. On this episode, I give you food for thought in order to improve your organic traffic.

Why Do Technical SEO Recommendations Not Get Implemented? episode transcript.

You know, on this podcast, I’ve spoken on why it’s important to have SEO evangelised across your business.

Today, I want to reiterate this sentiment, with a story.

A story of how the actions of non-SEOs can massively drop the traffic to your website, due to a lack of awareness of SEO.

This is a story of how a website redesign caused SEO traffic to drop!

A Website Redesign Created Civil War After SEO Traffic Dropped episode transcript.