Democratizing SEO Podcast

Search engines love websites that are fast! They love them so much that it's a ranking factor.

With a new ranking signal from Google, incorporating their Core Web Vitals, it is now imperative to invest in the improvement of the speed of your site.

On this episode, we talk site speed! We talk about it from the point of view of search engines, specifically, Google.

Why Does Page Speed Affect Organic Traffic? episode transcript.

Why is duplicate content such a big deal, and a huge no-no in SEO?

And what exactly is duplicate content?

On this episode, I cover why SEOs put so much value on having unique content across a site.

Why is Duplicate Content an Issue in SEO? episode transcript.

Where does SEO come in, in the content publication process?

If SEO is engaged at the content publication stage, SEO is engaged too late!

Why?

Because the process of iterating content requires SEO. Not having SEO involved at this stage is simply not fully optimising your content.

On this episode, we talk about incorporating SEO when content is being created.

Where Does SEO Fit in the Content Publication Process? episode transcript.

What can you expect from the SEO channel right after an algorithm update?

As we go through the final 3rd of the year, businesses are preparing themselves for potentially the next big thing in search, the Core Web Vitals. These new sets of ranking factors is expected to be rolled out sometime in 2021.

This change is likely to shake up the SERPs and leave many businesses relying on SEO.

After an algorithm update negatively affects your site, what can you expect from SEO when you're expecting it to get you back to parity?

What to Expect When You're Expecting SEO to Save the Day! episode transcript.

Why should growing businesses care about generic keywords in SEO?

When a person performs a search using a brand term, what they seek is specifically from the brand they searched.

In order for a searcher to use a brand term in their search journey, they have to know of the brand already. Prior to searching with a brand term, there is a lot of research that is carried out.

So why target generic keywords for your brand? Because the brand that one chooses is the brand that is discovered during their search journey.

Why Should Growing Businesses Care About Generic Keywords in SEO? episode transcript.

In a digital transformation journey, some organisations tend to be aware of SEO like Blockbuster was aware of the web in the early 2000s. They know it exists but don’t know what to do with it.

Today, I talk through 3 SEO mistakes organisations make in their digital transformation journey.

Avoid these mistakes to save you a lot of time and contingency budget.

3 SEO Mistakes Organisations Make in Their Digital Transformation episode transcript.

Ever wondered how Social Media users tend to create timely content? No matter the industry?

It's because Social Media users create and publish event-led content.

In this episode, 'event-led content' is talked about to illustrate how SEOs use it as a 'quick-win' approach to generate website traffic.

Event-Led Content Creation for Traffic Acquisition episode transcript.

Why does it take so long for SEO to generate an increase in traffic?

It takes a lot for SEO to work.

Here are 3 main reasons you should consider when it comes to managing the expectations of SEO traffic.

Why Does It Take So Long For SEO To Work? episode transcript.

What are keywords?

Are they texts you’re shown on a spreadsheet, or a presentation deck?

Are they words that SEOs stipulate must be used across your site?

Are they texts that have numbers, called ‘search volumes’, associated with them?

What are keywords? And how do they come to be?

Listen to this explanation of what keywords are and how they are formed.

What Are Keywords? How Do Keywords Come To Be? episode transcript.

Ever wondered why the SEO department needs so many SEOs, and still struggle to improve traffic?

There is a simple explanation to this! We break down the reason why this happens in organisations, and how you can overcome this pitfall in your business.

I Have an SEO Department. Why is SEO Traffic Not Growing? episode transcript.