Democratizing SEO Podcast

Is it worth investing in SEO?

In many organisations, this is a question that is often pondered across the C-suite.

A major pitfall when businesses decide to launch the SEO channel is thinking that launching it is all that's needed to increase the organic traffic.

Succeeding with SEO takes a lot more than committing to it. Listen to this breakdown of why it is worth investing in SEO, and what it will take to succeed with the SEO channel.

Is It Worth Investing in SEO? episode transcript.

What is SEO? How long does it take for SEO to work? What exactly are links?

There is plenty that Digital Marketers want to know about SEO. On this episode, we address the common questions non-SEOs have about SEO.

FAQs Digital Marketers Have About SEO episode transcript.

When it comes to technical optimisation, SEO can't be very successful without the Dev department.

The relationship dynamic between Dev and SEO should be a healthy one if SEO recommendations are to be implemented in order to grow the organic search visibility.

When it comes to technical SEO, your website is not going to improve until the relationship between SEO and Devs improve.

We talk about why both SEO and the Dev departments need to work closely together to improve organic traffic, and how to go about influencing this collaboration in your organisation.

How Do I Get Devs Working with SEOs? episode transcript.

How do I figure out why my rankings have dropped?

This simple question has such complexities to it because there are unlimited possibilities. How do you identify any ranking issues in order to fix them?

There are 3 types of events that will have an impact on your site’s organic performance.

We explain each one and provide an approach to figure out what may have impacted your site's organic performance.

How Do I Figure Out Why My Rankings Have Dropped? episode transcript.

What is CMS optimisation? What does it have to do with SEO?

CMS restrictions are obstacles all businesses face when it comes to ensuring their website is profitable.

When your competitor invests to improve their CMS, and you do not, they have a competitive advantage over you.

Listen to why CMS optimisation is an integral part of technical SEO, and necessary if organic search traffic is to be improved.

Why is CMS Optimisation Necessary for Technical SEO? episode transcript.

What is a website migration?

Where does SEO sit within a site migration process?

When is the best day of the week and time to carry out a site migration?

Listen to why a site migration is not a success if SEO fails afterwards.

What Should a Digital Marketer Know About Website Migrations? episode transcript.

Why does the URL structure of a site matter? Why do us SEOs place so much value on it? It matters because it makes the location of content easy to identify.

Listen to why the URL structure is highly considered by search engines as a ranking factor.

Episode transcript for Why Does the URL Structure of a Site Matter?

On this pilot episode of Democratizing SEO, consultant Austine Esezobor talks about the importance of technical SEO.

There is a reason why this area of SEO is considered the foundation of optimisation. Listen and learn how technical SEO has an impact of business revenue.

What is Technical SEO episode transcript.