Democratizing SEO Podcast

You know, I’ve noticed there is sort of an unawareness of how targeting keywords translates into traffic for one’s website.

SEOs always suggest targeting keywords. But why...? Why does a site have to target keywords? What does it even mean to target keywords?

I deep dive into this topic on this episode.

How Does Targeting Keywords Generate Website Traffic? episode transcript.

You know, SEO is seen as very technical. A situation many SEOs face when working on sites, that aren't content-based, is the justification of having content on the sites.

The question of why does SEO require content is often brought up.

On this episode of the podcast, I talk about why Content is an integral part of SEO.

Why Does SEO Require Content? episode transcript.

What is the point of keyword research?

If you’re spending tons of money on branding in order to build, and maintain a brand online, why would you care about keywords that are anything but your brand name?

Keyword research allows you to discover the terms that people are using to find things via search engines.

What is the Point of Keyword Research? episode transcript.

We have a date for it!

Google has now revealed the date for the page experience signals update - May 2021!

This is potentially the next biggest event that will shake up the world of search. So what can we expect when these changes are rolled out...?

Google Page Experience Ranking Signals Rolls Out in May 2021 episode transcript.

Previous podcast about Core Web Vitals:
https://www.democratizingseo.com/technical-seo-consulting/why-does-page-speed-affect-organic-traffic/

A crucial aspect of a business realising a growth in their organic traffic is to have SEO evangelised across the business.

The bigger a business, the more important it is that SEO is evangelised!

On this episode, I talk about how evangelising SEO fills the knowledge gap that tends to create SEO-related problems, which hinders a site's organic performance.

Why SEO Evangelism is Vital for Businesses episode transcript.

When is the best time to invest in SEO? Is it when rankings drop? Or when organic traffic slides, perhaps?

On this episode of the podcast I explain why you're far better off investing in SEO when traffic is steady and growing.

When is the Best Time to Invest in SEO? episode transcript.

Are you aware of the limitations of your website CMS?

Are you aware of how it may be impacting your SEO performance?

On this episode of the podcast I break down how CMS restrictions stagnate the performance of the SEO channel.

How Does CMS Restrictions Prevent SEO From Performing? episode transcript.

Working on your marketing budget for the upcoming year?

I go through 3 considerations to bear in mind when it comes to budgeting for SEO.

Listen to why these considerations may be necessary in order to manage the anticipated, or expected ROI of SEO.

3 Things to Consider When Budgeting for SEO episode transcript.

SEO is a marketing channel. However, there are times when it may be better to consider SEO as a Research & Development channel. Launching a new site is such a time!

When SEO is not included in the development of a site, the site ends up being a cluster-mess that search engines find difficult to crawl and/or understand!

Today, I talk about why SEO should be engaged well before the launch of a site.

Why Engage SEO Before Launching a Site? episode transcript.

SEO stands for Search Engine Optimization.

However, the practice is to improve websites for users and not search engines.

Realising this distinction is necessary to avoid the trap of trying to manipulate the search engines, especially when the pressure is on to attain more traffic through them.

Why SEO Is For Users Not Search Engines episode transcript.