Democratizing SEO Podcast

Link building is now link earning. There is rarely a direct cost for links these days. Yet the cost to acquire a link continues to go up.

In this 2nd part of why the cost of links continue to increase, I delve into link earning campaign and why they do not always lead to links having been acquired.

Why the Cost of Links Continue to Increase: Part 2 episode transcript.

Why the Cost of Links Continue to Increase: Part 1

If you've been acquiring links for any number of years, you know the cost of it has increased over the years. Why is this?

In this 2-part episode, I take you down memory-lane to explain the evolution of link building.

Why the Cost of Links Continue to Increase episode transcript.

Do you regard SEO as SEO? Well, this may not be the best approach when you hire an agency to carry out your SEO.

When you hire an agency to carry out your SEO, the deliverables you can expect are what you've agreed on. This is why, the deal you make with your chosen agency must be itemised, rather than a single line item stating 'SEO'.

What Are Your Expectations When You Hire An Agency To Do Your SEO? episode transcript.

When you commission keyword research, are you aware of the purpose of it?

There are different purposes to keyword research. Identifying them before you begin the research process will ensure you have it carried out correctly.

Why is Keyword Research so Important? episode transcript.

As an SEO Consultant, I tend to see brands go into a site migration being uninformed, and unprepared.

All types of website migrations has a risk attached to it. So before you begin your project, here are a couple of things you absolutely should bear in mind.

Migrating Your Website? Consider These Things Before You Begin episode transcript.

We all agree that content is king, right? But how is content selected and then organised on a site?

Specifically, how do SEOs go-about organising content on a site so search engines find, index and rank it when search queries are made?

This episode sheds some light into one of the approaches SEOs use to recommend content for a site.

How Do SEOs Organise Content on a Site? episode transcript.

Have you ever noticed that SEOs specifically talks about the URL structure whenever they talk about a site's structure?

Well, there's a reason for this - SEOs look at the website structure a little differently to other marketers. Other marketers look at site structure in terms of the site's navigation.

Site navigation and URL structure are interchangeably used in digital marketing. On this episode, I shed some light on why SEOs look at site structure in terms of the URL structure.

Why SEOs Look at Site Structure in Terms of the URL Structure episode transcript.

Do you have the best-in class SEO awareness in your business?

SEO is a channel that requires more than SEO in order to be successful, right?

Why not enable non-SEOs with training and development about SEO?

Do You Have the Best-in-Class SEO Awareness? episode transcript.

You know, Marketing Directors find it difficult to accept that SEO requires a budget, despite the channel being 'free'.

Yes, organic search is free. However, websites don’t just appear on search engines by accident. They appear on there because of the work of SEOs.

Here are a couple of things to bear in mind when SEOs request a budget for the work they carry out.

Why Do SEOs Ask For A Budget When Organic Traffic Is Free? episode transcript.

I say this often, and the more I say it the more I'm convinced that it's a big part of the issues a business faces getting their SEO to perform a lot better.

The success of your SEO is largely down to non-SEO.

On this episode, I state why SEO evangelism in a business is vital for its success.

The Success of SEO is Largely Down to Non-SEOs episode transcript.