Democratizing SEO Podcast

Is your business committed to the management of SEO?

You may have invested in SEO but have you equipped and prepared the business to deal with the investment in the channel?

Is Your Business Committed To The Management Of SEO? episode transcript.

If your competitors are supporting their SEOs more than you are supporting yours, then it is only a matter of time before they outperform you in the SERPs.

SEO is a lot more than the optimisation of your website. It's also about the level of support you provide to your SEOs. Let me explain.

Do Your Competitors Support Their SEOs More Than You Do? episode transcript.

You know, with the roll out of Google’s broad core algorithm update, there’ll be movement in the SERPs. If you're hit by this update, you're going to want to make the necessary changes to your site. This optimisation of your site can be taken as level 1 optimisation.

Level 2 optimisation will be optimising the state of SEO within your business. After you optimise your site, don't forget this level of optimisation for your site.

After You Optimise, Don't Forget To Optimise episode transcript.

There are times where you're better off evolving your SEO. When you've been hit by Google's broad core algorithm update, you're met with the perfect opportunity to make big, bold changes to your website.

Hit By Google's Broad Core Algorithm Update? Look At It This Way! episode transcript.

As brands increasingly invest in user generated content, I couldn't help but ponder as to why some brands have a hard time creating content that resonates.

On this podcast, I share with you my thoughts on this topic.

Why Do Some Brands Fail To Create Content That Resonates? episode transcript.

Keyword research is a fundamental part of traffic acquisition via organic search.

There are two types of keyword research. The traditional approach is reactive. Whilst this uses stable data, it is lagging data.

The other approach is carrying out proactive keyword research. I explain what this is in this episode.

What is Proactive Keyword Research? episode transcript.

You know, SEOs recommend content from a variety of ways. Using tools such as Keyword Planner and SEMRush is a common approach to mining for content.

However, using your own dataset is perhaps an even better approach to content generation. Data from your Sales department can be unearthed to create content for acquisition purposes. Let me explain.

Why Your Sales Department Is A Great Source For Content episode transcript.

Cross-functionality with SEO helps the SEO channel. However, collaboration with SEO doesn't just benefit the SEO department. It also benefits the department working with SEO.

What's In It For The Department That Works With SEO? episode transcript.

You know, SEO needn't be as confusing as it is. When activated with commitment, SEO can actually be easy. It's made less easy because of the lack of awareness of SEO within your business.

You want to gain more search visibility with your website? Simple stop making SEO less easy. Let me explain.

You Simply Have To Stop Making SEO Less Easy episode transcript.

You know, simply trying to get PR to link with an anchor text requires a lot of context to the request - and a certain amount of understanding of SEO. Without this, it is very difficult to get this recommendation enacted upon. It is very difficult to improve your SEO. It is very difficult to win at SEO.

SEO is a great, powerful marketing channel. However, to win at SEO, you need to consider the channel to be a product in itself. Let me explain why...

SEO: Life Of A Product Manager episode transcript.