Creating video content should be a piece of cake right? After all, everyone has a webcam or cellphone that can be used to record themselves from anywhere.

Not quite.

If you’ve ever led a user-generated content initiative, you’re familiar with how hard it can be to get people to produce a video with any degree of production quality.

Even if they can make the thing, the logistics alone may have you throwing in the towel.

On this episode, I talk with Christopher Weeks about the challenges we often face when it comes to curating production-quality user-generated video content. We’ll also explore their hardware solution, RapidMooc, that’s designed to bring the quality and capability of a full production studio to your office.