You go to a convention or you see a brand new shiny product on LinkedIn and it sounds great. But do you need it?

Truth is...I can't really answer that for you. You make that call.

But the question DOES arise...how do you know if you need it? How do you even know what data can do to figure out if it's even something that strategically works for you.

It's a question that Tim Dively with CliftonLarsonAllen and I have batted around several times over the past few weeks and I wanted to get him on the podcast and help us wade through those waters.

Be sure you check out their digital services at https://godigital.claconnect.com/

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