Dental Marketing Secrets

On this episode of Dental Marketing Secrets, I interviewed Sherrine Washington, Founder of Real Talk Sales Consulting and multi-million dollar sales consultant. Sherrine is an award-winning sales coach and trainer. She helps elective medical practices, corporate sales teams, and next-level sales professionals convert same-day sales and drive revenue through the roof!

Here's what we discussed...

• How to use sales to serve more people
• How to help prevent no-shows and cancellations
• How to handle "NO'S" and "let me think about it"
• The best way to answer the "how much?" question
• So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists.

Here's what we discussed...

• How to treat your practice like an investment
• How to get back on your feet after the COVID-19 crisis
• What does financial freedom look like?
• What you need to know if you want to sell your practice
• So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed Dr. Neil Warshawsky. Dr. Neil has been working with the Sail Away team for almost 6 months now, and we've had the pleasure of watching him grow his practice in the midst of a global pandemic. He shares exactly what he did to go virtual and how he's achieved this success.

Here's what we discussed...

•  How he pivoted in this midst of COVID-19
• How he's using virtual consultations to close more cases, reduce office trips, and more
•  How he converts virtual consultation appointments to patients
• Advice for how to stay modern and relevant
• So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed twin sisters Alex Virden and Dr. Jordan Virden. Alex is a marketing specialist and Jordan is a pediatric dentist. Talk about a power duo!

Alex and Jordan share tips and tricks for making the most out of social media and how to market your practice during strange times (AKA: global pandemic).

Here's what we discussed...

• How to position your practice as the go-to in your local community
• Should dentists be using LinkedIn for marketing?
• How to make the most of Instagram (posts, stories, and videos)
• Tips for creating content that is truly engaging online
• So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

During this episode of Dental Marketing Secrets, Alyssa Ege and Paul Cassimus chat about marketing your practice during COVID-19.

These are strange times, and your marketing needs to be adjusted accordingly to be successful.

We talk about what we're seeing some doctors do really well, and what is not working.

Here's a summary of what we discussed...

• Is it distasteful to be marketing at all during a global pandemic?
• What about marketing elective procedures, like veneers and implants?
• Why you should utilize video in your marketing (now more than ever!)
• Whether or not we should still be offering virtual consultations, even if your office has re-opened
• Why paid advertising is ridiculously cheap right now
• So much more!

Lots of great insight in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed Dr. Shelby Tesar of Aurora Dentist Office and Orthodontics.

Dr. Tesar has always dreamed of owning a practice. She shares with us how she successfully opened and grew a dental practice as a young female under the age of 30!

While there have been some hardships along the way (including a global pandemic), Dr. Tesar worked hard to keep things thriving.

She reveals how she handled keeping her practice open during COVID-19 and what marketing efforts have been most successful for her growth.

Here's what we discussed...

• How she successfully opened up a dental practice
• What it's been like to own practice as a female under the age of 30
• Staffing challenges and how she's overcome them
• How she's utilizing LinkedIn to grow her personal network and market herself
• How she has developed a personal brand as a successful dentist
• So much more!

Lots of great information in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed Dr. Tiffani Long of Epic Dental Arts.

She reveals how she successfully purchased and sold her first dental practice, then purchased another one.

Dr. Long has truly embraced social media marketing with an active presence on Facebook, Instagram, and even Tik Tok! She believes that the key to growing your dental practice is being authentic and trying new things.

Here's what we discussed...

• How she was able to grow and sell her practice
• What marketing efforts have been most successful for her
• Struggles she went through to get her practice to where she wanted
• How to handle the work-life balance of being a practice owner, dentist, wife, and mom
• So much more!

Lots of great tips in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed Geovani Mejia, SEO Strategist at PBHS.

He shared tips and tricks on how to navigate your dental marketing during COVID-19.

SEO success can be confusing for a lot of dentists and practice owners, but Geovani breaks it down so it's easy to understand.

Here's what we discussed...

• How to navigate successful dental marketing during COVID-19
• Whether or not you should worry about ranking on Bing and Yelp
• How to be tasteful in your marketing right now
• How to convert telehealth patients to real patients
• Best methods to collect patient reviews
• And much more!

Lots of great tips in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed Tracy Baker, RDH, Founder of The Dental Hygenius.

She shared tips and tricks on how you can transform your hygiene department into a marketing machine!

Tracy believes that dentists simply cannot sustain working IN their practice and ON their practice at the same time. They need expert help to build and grow their business - but the cost of that help (consultants, etc) makes access prohibitive for many dental practices.

She's on a mission to change that.

Here's what we discussed...

• How to unleash marketing potential from your hygiene department
• Why internal marketing is so important
• How to get referrals during every hygiene department
• How to prevent no-shows and cancellations
• So much more!

Lots of valuable information in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed John Voung of Local SEO Search about SEO for dental practices. John is based in Toronto, and he's an SEO wizard!

We chatted about the importance of implementing an SEO strategy for dental practices, and how having the right foundations in place is the first step.

If you want to rank for specific dental keywords, he suggests first focusing on the quality of your business. When people are authentically raving about you on the Internet, your SEO will soar!

John also shared some great advice for anyone just starting off. Whether you've just purchased a new practice, or you are new to the online scene, he reveals steps you can take to improve your dental practice's SEO.

Here's what we discussed...

- What a good SEO strategy looks like for a dental practice
- How to rank for a specific keyword
- How to successfully implement a blogging strategy (plus how often you need to blog)
- How reviews help your SEO ranking, and how to get more of them!

Lots of great tips and tricks in this episode! Let us know what you think in the comments below.