Dental Marketing Secrets

In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years and works with his brother in two locations in Mercer County, NJ. He's purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He reveals how he's managed to cut through the noise with modern marketing techniques.

In this episode of Dental Marketing Secrets, we interviewed Dr. Noel Liu, Founder of Secure Dental. He reveals how he successfully expanded to 9 locations.

In today's episode we cover:

• How to treat your marketing as an investment
• How long to give your marketing time to work
• What marketing channels have been most effective for Dr. Liu
• How to provide value WITHOUT discounting your services
• How Dr. Liu successfully expanded to 9 locations

In this episode of Dental Marketing Secrets, guest Dr. Leslie Pasco, known as The Lifestyle Dentist, shares her strategies for internal and inexpensive marketing. We explore why kindness is the most powerful marketing strategy, all the different marketing strategies Dr. Leslie has implemented, plus how to get more referrals. Need marketing help? Visit https://sailawaymedia.com/ and get a free strategy session.

In this episode of Dental Marketing Secrets, guest Jeff Palmer, the CEO of Case Acceptance Academy shares five steps to increase your case acceptance. We explore why it's more cost-effective to increase your case acceptance rate rather than invest more heavily into marketing, how to handle price objections, and why sales is all about the human connection.

In this episode of Dental Marketing Secrets, our guest Dr. David Moffet reveals how to create the Ultimate Patient Experience and how he scaled his practice from one staff member and one chair to two locations. Moffet believes dentistry is a “people business” and in his presentations, he shares the inside scoop on the unique systems his practice (and those of his clients) have utilized for outstanding growth. Moffet is a dental practice coach and keynote speaker from Australia.

In this episode of Dental Marketing Secrets, we have Dr. Shankar Iyer on the show, internationally recognized prosthodontist and Past-President of the American Academy of Implant Dentistry. He emphasizes the importance of tackling one marketing avenue at a time and really giving it time and dedication. Once you’ve mastered that, move to the next one. We cover Dr. Iyer’s recommendations on how to successfully scale your practice, why it’s important to focus on ONE marketing avenue at a time and succeed at that rather than taking on too much, too fast, an easy method to get Google reviews from patients, how to handle price shoppers, and why proper training should come before marketing.

Today's guest is Dr. Neeraj Rohida from Mumbai, India. He explains how he created his own smile design software, how it has helped him close more orthodontic cases, and how it keeps him competitive in a digital world.

Dr. Neeraj S. Rohida is an Associate Professor in Orthodontics and a Clinical Researcher.

He has articles published in American Journal of Orthodontics and World Journal of Orthodontics and is a mentor to PhD students at IIT Bombay.

Dr. Neeraj was nominated for the “Best Orthodontist in Mumbai” at Famdent in 2017.

Since completing his Masters in Orthodontics from the esteemed Government Dental College, Mumbai, in 2009, Dr. Neeraj has been into exclusive Orthodontic practice at Trudentz Multispeciality Dental and Orthodontic Clinic, Chandivali, Powai, Mumbai, India.

Tonight, we have Dr. John Minichetti talking about How to Get Patients to Say YES to those big treatment plans! What we discussed - a non "salesy" strategy that makes it easy for patients to say yes, ow to handle price-shoppers, making it easy to talk about money, and how to build rapport with patients.

Dr. John Minichetti is a general dentist, who has been practicing implant dentistry for over 20 years. Dr. Minichetti is a fellow of the ICOI, IADFE, AGD, and the AAID. He is a Diplomate, of the American Board of Oral Implantology/ Implant Dentistry. Dr. Minichetti served as President of the NE District of the AAID, is a Trustee of the AAID and lectures worldwide on surgical and prosthetic related implant topics.

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On this episode of Dental Marketing Secrets, Dr. Frank Caputo, Director of The Milwaukee Implant Institute, reveals:

• How this practice in Wisconsin has over 20,000 active patients
• The importance of good mentorship
• "The Golden Rule" for patient retention
• Why everything is all about the human interaction