Dental Marketing Secrets

On this episode of Dental Marketing Secrets, the Sail Away Media team discusses how dentists can best use virtual consults.

This is a hot topic right now, while offices across the country are closed due to COVID-19.

Doctors like you are taking advantage of this right now (and even charging for them!) to ensure they have a flood of patients when their practices open again.

Rather than sitting back and waiting for things to change, this is how you can adapt.

Here's what we discussed...

- Why you should offer virtual consults (especially right now)
- How to set up the functionality
- How to make sure you are HIPAA Compliant
- The software you need to make it all work
- How to spread the word and get more appointments (virtually!)

Check out the episode, and comment below if you have any questions about how to use virtual consults.

Lots of value in this episode! Let us know what you think in the comments below.

P.S. If you're interested in us setting this functionality up for you (completely free of charge) go here.

On this episode of Dental Marketing Secrets, I interviewed Dr. Joyce Kahng, General Dentist in Costa Mesa, CA.

Dr. Joyce Kahng was awarded as one of America's top 40 dentists under 40 in 2019 and she has truly embraced the power of social media. She has almost 20,000 followers on Instagram and is growing her social presence daily.

She shares how she's leveraging social media to grow her practice in this episode.

What we discussed...

- How Dr. Kahng uses Instagram to reach new potential patients
- How she has grown her practice
- Why it's so important to "give" before you "receive" in the world of social media
- How she's leveraging Virtual Smile Consults and using Instagram to get requests

Lots of value in this episode! Let us know what you think in the comments below.

On this episode of Dental Marketing Secrets, I interviewed Debbie Seidel-Bittke, Founder of Dental Practice Solutions.

Debbie helps dental offices boost their hygiene department productivity for higher patient retention, more new patients, and increased ROI.

What we discussed...

- How to make or break it with internal marketing
- What kind of content to post on social media
- How to find an expert to lean on
- How to track metrics & ROI
- Why you should be recording and listening to your front desk calls

Enjoy the episode!

On this episode of Dental Marketing Secrets, we interviewed Dr. Sonia Chopra, Endodontist in North Carolina.

She started her practice from scratch in 2008 using traditional ground marketing tactics and going door-to-door. Once she shifted over to digital and social media marketing, she started to see a huge shift in growth.

She provides some great tips on how to embrace (and crush!) social media marketing.

Here’s what we covered:

• How Dr. Sonia Chopra grew both her practice and her personal brand 
• Why it’s so important to put yourself out there on social media
• How to come up with ideas for content and keep it fresh
• How to prevent burnout as a busy specialist with multiple businesses

On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from Nathalia Porras Digital Marketing.

She reveals the 4 most common mistakes that dental practices make in their marketing and how to ensure you don't make them too.

Here's what we covered: Why you should have a plan for your marketing before you jump in, what a "social media policy" is and why it's important, how to not get overwhelmed by all things marketing, why you should have your own photos over stock photography, how to allocate the right budget to marketing, what kind of ROI to expect with your marketing and how to measure that ROI.

Lots of juicy insight in this episode - enjoy!

Just when you thought you mastered Facebook... Instagram is all the rage. And now people are talking about something called Tik Tok?!

On this episode of Dental Marketing Secrets, guest Dr. Jessica Emery joins us to help us figure it all out!

We discussed what kind of content to post on social media, what marketing efforts have been more successful for Dr. Emery, how she brings in new patients using social media, and how she manages to successfully run 4 businesses.

In this episode of Dental Marketing Secrets, we chatted with Ryan Kelly from Practice Exchange. He revealed what you need to do before you buy or sell a dental practice.

Here's what we covered:

• What to look for when buying a dental practice
• How to make your practice sellable
• How the value of your practice is determined
• Plus... So much more!

On this episode of Dental Marketing Secrets, we interviewed Dr. James Hyland of OraVital.

He provides some great tips for motivating your patients to take better care of their oral health, as well as internal marketing and sales tips.

Here’s what we covered:

• How to get your patients motivated to care about their oral health
• Interesting sales tip through your body language
• How to use WIIFM ("what's in it for me") to increase treatment acceptance
• The importance of hiring the right people and keeping them around
• How to be a delegator

In this episode of Dental Marketing Secrets, we interviewed Dr. Inna Chern of New York General Dentistry. She reveals how she successfully stands out from the crowd in busy Manhattan.

In today's episode we cover:

• What she's doing on Instagram to succeed (and why this is important)
• How she attracts her ideal patients with her unique branding
• Why it's important to be authentic on social media
• Why you should figure out what you love before you start marketing
• How to master work-life balance (especially as a momtrepreneur!)

In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus, Marketing Freelancer and Consultant. We reveal how to set up a marketing "funnel" to help promote your practice.

In today's episode we cover:

• What is a marketing funnel?
• What's the difference between a landing page and your website
• Copywriting tips for successful marketing campaigns
• The difference between Google Ads and Facebook Ads
• What kind of content to share online