On this week’s episode of Inside the Headset, we speak with Duke University’s Associate Head Coach and Cornerbacks Coach Derek Jones about the identity he created for his position group, how he utilizes social media, and lessons learned from Head Coach David Cutcliffe. 

0:27 - Start of interview

0:45 - Advice from Tommy Tuberville

4:40 - Setting yourself apart as a GA or young coach

6:18 - Building Duke’s culture through longevity 

10:05 - Learning from Coach Cutcliffe & growing as a coach

15:55 - Establishing a personal brand through social media

21:19 - #Ap2w – “Always Play to Win” philosophy

25:00 - Creating his position group’s identity

31:18 - Origin of “Bang, Bang, Duke Gang”

33:26 - Starting a summer camp for Defensive Backs

Follow Coach Jones on Twitter: @dukecoachdj

Visit his website: www.ap2w.com

Have any questions, comments, or ideas for the show? Send us an email at [email protected].