Have you ever scrolled through your social media feed and wondered how so many people are getting paid to travel the world? Are you interested in learning the process other creators use to land big brand collaborations? If so, you're in the right place!
We're joined this week by seasoned travel content creator, Leona Marlene. Leona inspires over 200,000 followers across her social media platforms with her raw and authentic storytelling about life as a full-time traveller.
We dive deep into the nitty-gritty of the content creation world. With a no holds barred attitude, Leona spills the beans on navigating the ever-expanding industry while keeping your sanity intact.
She dishes out some serious advice on nailing your pitches, designing a life that doesn't feel like a never-ending hustle, and building a loyal following while staying true to your values.
She shares tips, tricks and how-to's on building your personal brand and determining your market value in a growing industry.
Leona is a true professional in the travel industry and this episode is a complete guide on everything you need to thrive in the online world. Leona's all about turning wanderlust into a practical, paycheck-earning gig, and she's not holding back any secrets.
So, sit tight, grab your notebook and a cup of coffee, and get ready to soak in some real-world wisdom.
TOPICS DISCUSSED:
- Start small. Travel locally.
- How to determine your niche
- DMs & emails: how to pitch your dream partners
- Growth projections of the content creation & influencer industry
- The importance of professionalism
- Keeping the fun in your creation process
RESOURCES:
Connect with Leona:
Instagram
Tiktok
YouTube
Use code CREATE for a discount on Leona's Guide: How to Pitch
EPISODE DETAILS:
10:40 It's amazing to be able to let go of those limiting beliefs and boundaries we kind of put on our self.
11:01 The true joy in life is not chasing the next high and actually waking up every day, and love the life that you’re building.
14:52 The beautiful thing about starting out is you can try a few different things and see what really catches on for you.
13:31 We all are building our personal brand. We all have a unique story to share. The first thing is getting your mind right and understanding that you do have a story to tell.
15:25 Brands have to recognize that you're offering value. They want to see your work. You need a portfolio of sorts, and that's exactly what your social media is.
26:36 It’s important to maintain a level of professionalism in this industry even It’s a new industry and hasn't been around that long.
16:18 The biggest things are to just start, find your audience, show up consistently, make sure you’re doing it for the right reasons and don’t expect instant gratification.
41:53 The market in content creation and influencers is not over s
Support the show
LOVE THE SHOW? Help shape what's next. Take this quick listener survey!
Travel Longer with Less Money—Download Your FREE GUIDE & Start Exploring!
Let's connect on Instagram! @DesignHerTravel
Get $20 when you Sign-Up for Buzzsprout