Design Your Business | Empowering Creative Women Business Owners

You’ve probably heard of auditing, but have you ever heard of a marketing audit?

In this episode of Design Your Wedding Business, Amanda Zack is joining us to teach us all about what a marketing audit is, how to do one, and why they are important for you as a wedding business professional. 

You know that I’m always rooting for the success of your business, which is why I’ve brought Amanda on for this episode. Don’t miss what she has to say, because it could change the game for your marketing strategy. 

Amanda Zack is the owner of Lantern Room Creative, a boutique copywriting agency that specializes in brand messaging and digital marketing solutions for creatives and wedding professionals.

Topics covered in this episode include:

• How to do your own marketing audit
• The importance of messaging in your marketing 
• Key things to look at when you’re doing an audit 

Are you ready to step up your marketing, branding, and messaging? Tune in. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness!

Resources Mentioned:

Visit the Lantern Room Creative Website: www.lanternroomcreative.com 

Follow @lanternroomcreative on Instagram: https://www.instagram.com/lanternroomcreative/

Follow Lantern Room Creative on Facebook: https://www.facebook.com/lanternroomcreative

Follow Lantern Room Creative on LinkedIn: https://www.linkedin.com/company/lantern-room-creative/

Show notes available at jentaylorconsulting.com/episode48

Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have?

In this episode of Design Your Wedding Business, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have and use it in multiple areas of your business to create more engagement and reach more people. 

Amy is a copywriter, online marketing strategist, and founder of A18 Media. She helps coaches show up for their business with authority, consistency, and authenticity, all while making marketing fun again!

Topics covered in this episode include:

• How repurposing content works 
• What to look for in your content when you’re repurposing 
• Why it’s good to post the same thing in multiple places

If you’re ready to simplify your marketing strategy while generating more content, this is for you. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness/!

Resources Mentioned:

Visit Amy’s Website: https://a18media.com/

Get Amy’s Ultimate Launch Checklist: https://a18media.mykajabi.com/launchchecklist

Get Amy’s Repurposing Flowchart: https://a18media.mykajabi.com/repurposing-flowchart-1

Show notes available at jentaylorconsulting.com/episode47

What are you doing to create visibility for your wedding business?

In this episode of Design Your Wedding Business, we’re covering one of the 8 CEOs in your business: the Chief Marketing Officer. 

As your wedding industry mentor, I’m here to tell you that visibility and marketing are critical to the success of your business. At the end of the day, your offers won’t sell if people don’t know about them. So how are you getting the word out?

This bite-sized episode is a beginner's guide to visibility and marketing. I’m covering all the basics that you need to start thinking about to get your business off the ground.

Topics covered in this episode include:

• Different ways to create visibility for your business
• Why networking is an important part of your visibility and marketing strategy
• How to create content that is in line with your brand image 

If you’re wondering where to start when it comes to marketing, you’re in the right place. Tune in!

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/designyourweddingbusiness!

Resources Mentioned:

Schedule a Call: https://jentaylorconsulting.com/services 

Show notes available at jentaylorconsulting.com/episode46

Have you ever had a job that was a miserable experience because you were trying to meet completely unrealistic expectations?

Setting client expectations is part of the job when you’re in the wedding planning business or really any client-facing business. No matter what service or product you provide, it's important to set client expectations and maintain them from the start to the finish of your experience together. 

In this episode of Design Your Wedding Business, we’re talking about how to seamlessly set client expectations in the wedding and event industry with special guest Renée Sabo. Trust me, setting expectations early in the process of working with a client makes the whole experience so much easier and more enjoyable for everyone, so let’s talk about how to do it. 

Renée is a wedding planner, educator, and creative entrepreneur serving event professionals who are ready to grow in the wedding industry. Her vast array of industry experience over the past twelve years has given her insight into every facet of the event industry and helped shape her approach to wedding planning today.

Topics covered in this episode include:

• The importance of transparency 
• How to set realistic client expectations 
• How to be the best team player

If you’re someone who often finds yourself bending over backward trying to make people happy, this one’s for you!

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/designyourweddingbusiness/!

Resources Mentioned:

Visit Renée’s Website: www.reneesabo.com

Follow @theconfettihour on Instagram: https://www.instagram.com/theconfettihour/ 

Follow @urban_soiree on Instagram: https://www.instagram.com/urban_soiree/ 

Show notes available at jentaylorconsulting.com/episode45

What’s a business without happy clients?

In this episode of Design Your Wedding Business, we’re talking all about the client experience and your role as the chief experience officer (CXO) of your wedding business. What does a CXO do? I’m covering everything from onboarding and offboarding to email sequences and software in this bite-sized episode, so even if you’ve never heard the term “client experience” before, this episode will help you get started. 

As well as covering the basics, I want to dig into some of the parts of the client experience that don’t often get talked about but are still really important. 

Topics covered in this episode include:

• The role of the chief experience officer
• How to outline boundaries and expectations with a new client 
• Why you should make things clear, simple, and easy for your clients
• Workflows to put in place to improve your client experience 

If you’re looking for a guide to help you set up your client experience workflows, you’re in luck! This is the episode for you. 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Show notes available at jentaylorconsulting.com/episode44

Do you find sales a bit of a scary topic?

Your sales skills will get better and better with practice, so let’s talk about how to get that practice and close those sales. This episode of Design Your Wedding Business is all about how to get a “heck yes” on your sales calls. 

I’m sitting down with Carissa Woo to talk about everything you need to know about the sales process for wedding professionals. 

Carissa Woo is a hopeless romantic who has made her love for stories into a successful career. As an award-winning wedding photographer turned business coach, she helps serious photographers go from feeling stuck to thriving as six-figure industry leaders.

Topics covered in this episode include:

• Red flags to look out for when you’re meeting with a potential client
• The process for following up after a sales call
• Questions that every wedding professional should be asking when they’re trying to make a sale
• How to get a firm “yes” or “no” at the end of a sales call

If you’re not super confident in your sales skills, this is for you. 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Visit Carissa’s Website: www.heckyesmedia.co 

Follow @carissawoo on Instagram: https://www.instagram.com/carissawoo/ 

Follow @carissawoophotography on Instagram: https://www.instagram.com/carissawoophotography/ 

Show notes available at jentaylorconsulting.com/episode43

Are you being a good Chief Systems Officer for your wedding planning business?

In this episode, we’re talking about one of the 8 CEOs: systems.

Larger corporations have CIOs (Chief Information Officers) but I prefer to think of this role as the CSO (Chief Systems Officer). It’s less I.T.-based and more focused on using tech to develop structures that set your business apart from competitors. 

If you’ve never heard of CSOs before, don’t worry about it! As your wedding industry mentor, I’m teaching you everything you need to know in this quick and actionable episode. 

If you missed the last episode, Kevin Dennis talked all about the systems that he uses and recommends, so if you want to learn more about what’s out there, be sure to go back and catch that one too!

If you’re ready to get some systems in place to streamline your wedding business, tune in! 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Download the Small Business Systems Worksheet: https://jentaylorconsulting.com/worksheets/systems/

Show notes available at jentaylorconsulting.com/episode42

Are you utilizing new technology and apps in your wedding planner coaching business?

In this episode, Kevin Dennis and I are digging into the world of technical applications and technology. There’s a lot out there, so we want to help you narrow down your options and figure out what tech is best for you. 

Kevin is here to teach you what apps are out there, how to use them to make your life easier, and how to make technology work for you and your business. Everyone has different needs, so it’s okay to pick and choose what you want to try. 

With over 30 years in the game, Kevin Dennis is no stranger to the wedding biz. He entered the industry when he started Fantasy Sound Event Services right after high school — funnily enough, his intentions were to become a legit DJ and meet girls. (No, really.) Whether he was successful is neither here nor there, but one thing is certain: Fantasy Sound was built to last. Today, his Livermore-based business has evolved into a renowned full-service lighting and entertainment company that serves the wedding and event market in California.

Get ready to streamline your communication, planning, payments, and so much more. 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

99+ Essential Tech Tools for Your Wedding Business: https://view.flodesk.com/pages/626ad48a1e8046b220253c21

Visit the WeddingIQ Website: https://weddingiq.com/ 

Follow @wedding_iq on Instagram: https://www.instagram.com/wedding_iq/ 

Visit the Fantasy Sound Website: https://fantasysound.com/ 

Follow @fsevents on Instagram: https://www.instagram.com/fsesevents/ 

Show notes available at jentaylorconsulting.com/episode41

What would you ask someone who has been networking since they could speak?

Our guest in this episode, Chérie Ronning, is a true friend to myself and to the wedding business industry, and she is a natural-born networker. I’m so excited to have her on the podcast to ask her for all her advice on networking. 

We’re digging into the do’s and don’ts of networking and learning more about why networking is so important for your career in the wedding business industry. She’s sharing things like what to talk about, how to stay connected, and how to seek more opportunities. 

Chérie Ronning started her career in the finance and accounting world with commercial banks, credit unions, and CPA firms. It was great work… but boring. She pivoted into the wedding world, where she stayed for over 25 years. During that time, she founded a national wedding networking organization and traveled through several states, Canada, Mexico, and Jamaica speaking to wedding professionals about networking and business. During the pandemic, she closed down all her businesses and now she’s starting her third career path, designing and selling print-on-demand products.

Get ready to expand your wedding business horizons. 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Visit Chérie’s Website: https://www.cherieronning.com 

Follow @cherieronning on Instagram: https://www.instagram.com/cherieronning/ 

Follow Chérie on Facebook: https://www.facebook.com/cherieronningconsultant 

Show notes available at jentaylorconsulting.com/episode40

What are your intentions for networking this year?

Whether it’s in-person or online, networking should be a priority in your wedding industry business plan. Getting your name out there is a huge part of growing your business and networking is how you do it. 

If you’re feeling a little rusty when it comes to networking, I’ve got you covered. I’m talking about how in-person networking varies from online networking, the benefits of each, and how to navigate them. 

In this episode of the podcast, you’ll find out my best networking tips and start growing your wedding business network, no matter where you are on your journey.

Tune in to get started!

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Join the Facebook Group: www.facebook.com/groups/designyourbusinessjentaylor

Show notes available at jentaylorconsulting.com/episode39