Design Your Business | Empowering Creative Women Business Owners

How can you create more visibility for your wedding business?

Over the next few episodes of the Design Your Wedding Business podcast, we’ll be learning about some of the best tools available to help you grow your wedding business through marketing and visibility. 

These tools are going to make things easier for you behind the scenes of your business so that you can spend more time doing what you really love. With the right tools, you can streamline and simplify your business processes and delegate the tasks you don’t enjoy. 

My guests and I will be sharing tools and strategies for marketing, visibility, SEO, security, organization, and more. 

Topics covered in this episode include:

• How to create more visibility for your business
• Utilizing tools that can help you in your business 
• The best marketing tools 

If, like me, you’re ready to improve your visibility, you’re going to want to stick around. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

“My clients aren’t hanging out on Pinterest.”

“Only DIYers go on Pinterest for their weddings.”

In this episode, Julianne Smith is breaking down these myths and talking about why you need to be on Pinterest as a wedding business owner. 

If you’re feeling burnt out by social media and you need more inquiries and more business, Pinterest is your solution. Find out how to get started (or restarted) on Pinterest, how to set up your account to attract quality leads, and why Pinterest is the perfect platform for wedding business professionals like you. 

Julianne Smith is a nationally recognized wedding accessory designer, digital media strategist, and small business educator. Julianne owns The Garter Girl, a stylish wedding garter design company she started in 2004, and now also helps creative small businesses in the wedding industry with their online presence through done-for-you services, online courses, and speaking engagements on search engine optimization, blogging, and Pinterest. 

Topics covered in this episode include:

• How Pinterest is different from social media 
• Easy ways to manage your Pinterest account
• Whether you should start a new Pinterest account or use your old one

Tune in to this episode and let us convince you to give Pinterest a second chance. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:

Check Out Julianne’s Services: www.juliannesmith.com

Visit the Garter Girl Website: www.gartergirl.com 

Follow @gartergirl on Instagram: www.instagram.com/gartergirl

Follow @thejuliannesmith on Instagram: www.instagram.com/thejuliannesmith 

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Do wedding professionals need marketing funnels?

That’s the question Adrienna McDermott is helping us answer in this episode. She’s explaining what a marketing funnel actually is and how it compares to a sales funnel and is busting some of the misconceptions you might have heard about them. She’s also taking us step-by-step through what a marketing funnel looks like, so if you’ve ever had a question about funnels in the wedding industry, you’re in luck. 

Your marketing needs to build the know, like, and trust factor with your audience so that you can start warming up your leads and converting them into paying clients. If a marketing funnel can help you achieve that then yes, it’s for you! 

Adrienna McDermott is the founder and CEO of Ava & the Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing. 

Topics covered in this episode include:

• The simple steps of a marketing funnel
• How to convert a lead to a client 
• The marketing power of email 
• Why you’re being ghosted

If your marketing is in need of a makeover, you’re in the right place. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!


Resources Mentioned:

Visit Adrienna’s Website: https://avaandthebee.com/

Get the Free Guide to Email Marketing Funnels: https://view.flodesk.com/pages/64b19351e181ddda00ff2930

Follow @avaandthebee on Instagram: https://www.instagram.com/avaandthebee/

Follow Ava & the Bee on Facebook: https://www.facebook.com/avaandthebee/ 

Follow @avaandthebee on Pinterest: https://www.pinterest.com/avaandthebee/_created/

Follow Ava & the Bee on LinkedIn: https://www.linkedin.com/company/ava-and-the-bee/ 

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Are you tired of throwing random marketing ideas at the wall to see what sticks? It might be time for a more strategic plan. 

This episode is about how to create an effective marketing plan to save you from overwhelm and avoid shiny object syndrome, and our guest (and fellow wedding industry mentor), Heidi Thompson, is the perfect person to take us through it. 

Heidi is sharing the five steps to creating a marketing plan. She’s covering everything from market research to measuring your results, and she’s teaching you how to make it all simple and easy to implement. 

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business. She helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want. 

Topics covered in this episode include:

• How to create your marketing plan 
• Why you need to measure your results 
• How to reduce decision fatigue in your marketing plan

If you want to save time and get better results from your marketing, don’t miss this episode. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:

Start Your Free Trial of The Wedding Business Collective: https://www.theweddingbusinesscollective.com/wbc-checkout-new-sept-2022/?coupon=DYWBPODCAST 

Visit Heidi’s Website: https://evolveyourweddingbusiness.com/ 

Follow @evolveyourweddingbusiness on Instagram: ​​https://www.instagram.com/evolveyourweddingbusiness/

Join Heidi’s Facebook Group: https://www.facebook.com/groups/bookmoreweddingssummit

Get Heidi’s Free Private Podcast Training: https://evolveyourweddingbusiness.com/6pillars 

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

How are your marketing efforts going in your business? 

If you could use some guidance and you’re interested in learning more about marketing, you’re going to enjoy the next few episodes of the podcast. 

I’m teaching you how to get started with marketing, put yourself out there, and get more eyes on your business. Sometimes marketing looks a little different for wedding businesses than it does for other service-based businesses, so I want you to have some resources specific to you and your industry. 

We’ll also be covering how to map out a marketing plan, set up your marketing funnel, and use search engines to create more visibility. 

Topics covered in this episode include:

• Why you need a marketing plan and funnel
• How to make yourself more visible in the wedding industry
• Why you should be treating Pinterest as a search engine, not a social media platform

If you’re ready to talk about all things visibility, tune in. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Let’s talk about money. 

If you’re someone who avoids conversations about money at all costs, stick with me. I know it can be an uncomfortable or boring topic for many, but let’s face it, as women in business, we have to deal with money. 

I thought I’d make your life easier and bring a financial advisor right to you, so Stephanie Jones is here to bring you all the answers to your money questions. Think of her as your own financial advisor for all 24 minutes of this episode. We’re talking about budgets, investments, tracking expenses, financial software, and so much more. 

Stephanie Jones is the CEO and owner of Stephanie Jones Wealth and is a financial advisor for one of Forbes' Top 20 Wealth Management Companies. Stephanie has helped others with their finances for over 17 years. She is passionate about working with women to improve their relationships with money, ease their fears of money management, and achieve their financial goals. 

Topics covered in this episode include:

• How to budget without feeling like you are restricted 
• What a financial advisor does 
• What you need to know about investments and retirement planning
• Tips for achieving your financial goals

If you’re ready to get your business finances in order, this is for you. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:

Follow @stephanie_jones_wealth on Instagram: https://www.instagram.com/stephanie_jones_wealth/

Follow @stephaniejoneswealth on Facebook: https://www.facebook.com/stephaniejoneswealth

Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniejoneswealth/ 

Book a call with Stephanie: https://client.stephaniejoneswealth.com/public/appointment-scheduler/6373dfe7219caa509a960e88/schedule

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Have you ever felt like a sleazy salesperson? It’s the worst, right?

In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time. 

For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, creating lasting impressions, and having friendlier, more lucrative transactions and conversations. 

Topics covered in this episode include:

• Assumptions to avoid making about a couple you are selling to 
• Questions to ask a prospective client 
• How to make clients feel comfortable and respected 
• The best phrase to use in sales

If you hate sales calls, this is going to be a game-changer for you and your wedding business. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:

Grab a free copy of Annie’s sales novella and workbook The Coach Who Would Not Sell at www.sellcoachsell.com—use the code JENSENTME to redeem!

Follow @anniepreneur on Instagram: www.instagram.com/anniepreneur 

Connect with Annie P. on LinkedIn: www.linkedin.com/in/anniepassanisi 

Listen to the Too Legitimate to Quit podcast: https://www.podpage.com/too-legitimate-to-quit/ 

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Have you ever used a cash flow plan in your business?

If not, this episode is about to change the game for you. I know you might not be a numbers person, but I promise the simple financial knowledge and skills in this episode will go a long way for your business. 

In this episode, I’m joined by Michelle Loretta to talk about cash flow reports, financial strategies, and why you need them in your wedding business plan. 

Michelle Loretta is a strategist for the event industry and creator of Be Sage Consulting. Michelle provides financial strategy services and fractional CFO consulting to event business owners.

Topics covered in this episode include:

• What a cash flow strategy and plan is
• Questions to be asking yourself as a small business owner 
• How to create a cash flow report 

If you want to see your profits rise, stick around for this episode. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:

Get the Cash Flow Sheet: https://besageconsulting.com/cashflow 

Follow @besagealways on Instagram: https://www.instagram.com/besagealways/ 

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

We need to talk about cash flow. 

What is it? Cash flow is all the money that’s moving into and out of your business. For starters, do you know exactly what money is entering and leaving your accounts? Where is your money going and are you putting it to the best use? These are great questions and important ones to be asking yourself. 

In this episode of the Design Your Wedding Business podcast, I’m talking about how to make money and make it work for you, everything you need to consider in your financial planning to run a successful business, and what to expect from the next few episodes of the podcast all about finances. 

Topics covered in this episode include:

• Putting your money to the best use  
• How to make sales without being sleazy 
• Strategically mapping your business finances 

A lot of people don’t like to talk about or deal with money, so if that’s you, let me help you! All you have to do is hit play on this episode and we’ll get started together. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Show notes available at jentaylorconsulting.com/design-your-wedding-business-podcast

After reading the title of this episode, you might be asking yourself, “Why do I need to get out of the urgent?” Well, do you want a life outside your business? Do you want time to spend on yourself, your family, and your friends? 

If you’re still here, I’m guessing your answer is probably “yes,” so let’s make it happen. 

As your wedding business coach, I’m sharing the roadmap to getting out of the urgent, saving your sanity, and creating more time outside your business. This is a six-step process, so I’m taking you through each step, explaining why it’s important, and teaching you how to implement it. 

Like so many things in business, the key to getting out of the urgent is operations. This episode will teach you how to run the operations of your wedding business so that you can reclaim your time and your life. 

Topics covered in this episode include:

• Why you need to create a workflow
• Taking the time to write down your operating procedures 
• The value of automation
• What tasks you should outsource 

If you’re ready to get out of the urgent and start creating more time for yourself outside your business, tune in. 

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:

Free Small Business Task List: https://jentaylorconsulting.com/worksheets/small-business-task/

Free Getting Out of the Urgent Roadmap: https://jentaylorconsulting.com/worksheets/getting-out-of-the-urgent/

Show notes available at jentaylorconsulting.com/design-your-wedding-business-podcast