Design Your Business | Empowering Creative Women Business Owners

Do you know your mission, vision, values, and goals? If you have some that you wrote a long time ago, when was the last time you reviewed them?

I go over mine pretty often. They can change over time, so it’s important to keep coming back to them again and again. In this episode of the Design Your Business podcast, I’m walking you through my process for writing and reviewing your mission, vision, values, and goals. 

Topics covered in this episode include:

• Introspective questions to ask yourself about your mission, vision, and values 
• How to sound different from your competitors 
• A goal-setting method for successful entrepreneurs

If you’re feeling listless in your business, this is a good place to start to ground yourself. Get back to the core of why you do what you do and create a plan to achieve your dream life.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/ 

Show notes available at: 

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Are you any better at self-care than I am?

Self-care is something I find extremely difficult, but I also believe it’s extremely important. I know I need to work on it, so I thought maybe we could do it together. Does that sound okay? 

In this episode of the Design Your Business podcast, I’m using Stacy Fisher’s eight dimensions of self-care as a framework to talk about self-care that goes deeper than sheet masks and wine. Your self-care practice has to be more all-encompassing than that if you expect to prevent burnout and be able to show up at your best in life and business. If that’s what you’re working towards, this is for you. 

Topics covered in this episode include:

• Tools you can use to personalize your self-care practices
• Creative ideas for non-traditional self-care 
• The key to a more effective self-care routine

Whether you already have some solid self-care practices in place or you’re starting from scratch, this episode has something for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/

Listen to the Podcast Episode with Stacey Fisher: https://jentaylorconsulting.com/85-the-8-dimensions-of-self-care-with-stacy-fisher/ 

Check Out Stacy Fisher’s Work: https://www.livingupp.com/ 

Take the Myers-Briggs Assessment: https://www.mbtionline.com/

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Could you use some help getting your business and life back on track for the second half of the year?

In this episode of the newly rebranded Design Your Business podcast, I’m taking you through three areas to focus on to recenter yourself: work-life harmony, boundaries, and life goals. 

You’ll have to tune in to the episode to find out why I chose these three areas and what I’m doing to stay on track in each of them. 

Topics covered in this episode include:

• A better approach to “work-life balance”
• One thing you can do to make working from home easier 
• A simple and practical strategy to work on your goals 

If you want to learn some simple ways to boost your life and business and take the second half of the year by storm, this is for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit Call: https://jentaylorconsulting.com/free-business-audit/

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Have you ever felt like a sleazy salesperson? It’s the worst, right?

In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time. 

For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, creating lasting impressions, and having friendlier, more lucrative transactions and conversations. 

Topics covered in this episode include:

• Assumptions to avoid making about a couple you are selling to 
• Questions to ask a prospective client 
• How to make clients feel comfortable and respected 
• The best phrase to use in sales

If you hate sales calls, this is going to be a game-changer for you and your wedding business.

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:
Grab a free copy of Annie’s sales novella and workbook The Coach Who Would Not Sell at www.sellcoachsell.com—use the code JENSENTME to redeem!

Follow @anniepreneur on Instagram: www.instagram.com/anniepreneur 

Connect with Annie P. on LinkedIn: www.linkedin.com/in/anniepassanisi 

Listen to the Too Legitimate to Quit podcast: https://www.podpage.com/too-legitimate-to-quit/ 

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Who is your ideal client?

Maybe you’ve got it nailed down or maybe you've never thought about this before. Even if you do have an idea of who your ideal client is, this is something that is constantly evolving.

In this episode, we’re covering who your ideal client is, how to talk to your ideal client, and how to create your ideal client. I’m also sharing examples of my ideal clients for each of my businesses and everything that I think about when I’m creating my ideal client.

A considerable part of creating your ideal client is knowing who you are as a business and your mission. The clearer you are on who you are and what you want, the easier it will be to envision your ideal client.

Tune in to get started!

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Are you ready to be the wedding professional that everyone is talking about?

In this episode, I’m joined by wedding-professional mentor Carin Hunt to talk about how to become the wedding pro on everyone's lips. 

Getting the word out about your business goes beyond pretty logos and websites. There’s only so much you can do before you actually have to start putting yourself in front of people, but that can be scary, right? Let’s make it less scary together. 

Find out how to get the word out about your business, make genuine connections with ideal clients, and get more referrals so that you can establish yourself as the go-to wedding expert in your field. 

Carin Hunt is a seasoned mentor for wedding professionals with over 14 years of experience in the industry. Her time conducting creative events in the corporate setting inspired her entrepreneurial spirit, so she built a 6-figure destination wedding business that still stands today. Although Carin has retired from planning, she now empowers wedding professionals to find confidence in their business through proven strategies and powerful connections. Her mission is to expand community and collaboration in order to level up the industry as a whole.

Topics covered in this episode include:

• How to let people know what you do
• Getting the word out about your business to the right people
• Effective ways to make connections with ideal clients

If you’re not sure how to start putting yourself out there, start here.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Visit Carin’s Website: www.carinhunt.com

Get the Be the Gossip Workbook: https://creative-speaker-4528.ck.page/be-the-gossip 

Listen to Carin’s Podcast: https://celebrationpropodcast.buzzsprout.com/

Join the Celebration Pros Facebook Group: https://www.facebook.com/groups/502691684914836

Follow @celebrationpros on Instagram: https://www.instagram.com/celebrationpros/ 

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships by Leil Lowndes: https://a.co/d/2xr1JFH

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have?

In this episode of Design Your Business, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have and use it in multiple areas of your business to create more engagement and reach more people. 

Amy is a copywriter, online marketing strategist, and founder of A18 Media. She helps coaches show up for their business with authority, consistency, and authenticity, all while making marketing fun again!

Topics covered in this episode include:

• How repurposing content works 
• What to look for in your content when you’re repurposing 
• Why it’s good to post the same thing in multiple places

If you’re ready to simplify your marketing strategy while generating more content, this is for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Visit Amy’s Website: https://a18media.com/

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

When was the last time you updated your contracts?

This episode is about ensuring that your contracts are in tip-top shape and that you are covered when things go awry.

Let’s face it, not everything is within our control; sometimes things go wrong. What is within your control is how you are legally protecting yourself from the fallout if something does go wrong when you’re working with a client.

Our guest for this episode, Leah Weinberg, is an attorney and wedding planner, so she knows all about how to protect yourself in this industry. In this episode, she’s sharing her tips on what to include in your contracts, what mistakes to avoid, and how to choose your policies.

Leah Weinberg is an attorney, the owner of Color Pop Events (a New York City-based wedding planning company), and the author of The Wedding Roller Coaster. Her colorful work and party-planning tips have been published online and in print with Vogue, The New York Times, People, CNN, CNBC, Bravo, Martha Stewart, and The Knot, among many others. As a WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.

If it’s been a while since you gave your contracts a refresh, this is for you.


I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Color Pop Events: www.colorpopevents.com 

Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you want to know a simple way to upgrade your marketing content? In this episode, we are talking about all things branding photography. 

But who needs branding photography? When should you get it done? How do you know you’re going to like the photos? Find the answers to these questions and more in this episode of the Design Your Wedding Business podcast. Cayla and David Cummings from Carhart Photography are here to share their insider industry knowledge to help you get the best results from your branding photoshoot. 

Cayla and David Cummings are the founders and CEOs of Carhart Photography, a multi-six-figure wedding photography and videography team business based in Austin, Texas. 

Topics covered in this episode include:

• What to expect from a branding photoshoot
• Surprising benefits of having brand photos 
• Why a headshot isn’t enough 

Are you ready to step up your image with branding photography? Let’s dive in.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit the Carhart Collective Website: www.CarhartCollective.com
Visit the Carhart Photography Website: www.CarhartPhotography.com
Follow @thecarhartcollective on Instagram: https://www.instagram.com/thecarhartcollective/
Follow @carhartphotography on Instagram: https://www.instagram.com/carhartphotography/
Follow Carhart Photography on Facebook: https://www.facebook.com/CarhartPhotography/
Follow @carhartphotography on TikTok: https://www.tiktok.com/@carhartphotography?lang=en
Subscribe to the Carhart Photography YouTube Channel: https://www.youtube.com/@carhartphotography

Show notes available at:
https://jentaylorconsulting.com/design-your-wedding-business-podcast/

What is a content creator and how do you use one in your business?

Is a content creator the same as an influencer? What about a photographer or videographer? Do I really need all of them? 

I set out to answer all these questions and more in this episode of Design Your Wedding Business with the help of Seattle-based content creator Sheena Kalso. Sheena is here to walk you through everything you need to know about working with a content creator to get the best return on your investment.

Topics covered in this episode include:

• A mind-blowing statistic that reveals the effectiveness of Instagram stories 
• How content creators are changing the wedding and events industry 
• The most effective sales tool that you already have at your disposal 
• An underutilized Instagram feature you should start using 

If you’re looking for innovative ways to grow your audience and increase your sales, this is for you.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit Sheena’s Website: www.sheenakalsocreates.com

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/