Design Your Business | Empowering Creative Women Business Owners

If you could sit down with a human resources professional, what would you ask them?

This episode on the Design Your Wedding Business podcast is your opportunity to spend 30 minutes with your very own HR representative. Deliece Knights-Barnett is here to teach you everything you need to know about hiring and managing employees with professionalism and efficiency. 

Deliece Knights-Barnett is the founder of Dhalia Events, a wedding planning and production company based in the Hudson Valley, New York. She is also the vice president of HR for a half-billion-dollar company in the creative side of the consumer packaged goods industry.

Topics covered in this episode include:

• Tips and tricks to know when it’s time to hire someone 
• The difference between an employee and a contractor 
• What to do if things are going wrong with your new hire 

If you’re getting ready to make a hire, now is the perfect time for you to listen to this episode. Tune in to get your HR questions answered.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit Deliece’s Website: www.dhaliaevents.com
Follow @dhaliaevents on Instagram: https://www.instagram.com/dhaliaevents/
Follow Dhalia Events on Pinterest: https://www.pinterest.com/dhaliaevents/
Follow @dhaliaevents on Tiktok: https://www.tiktok.com/@dhaliaevents?is_from_webapp=1&sender_device=pc
Follow Dhalia Events on Facebook: www.facebook.com/dhaliaplanned

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Pop the champagne and cut the cake because it’s the Design Your Wedding Business podcast’s second anniversary!

Things are going to be changing around here, so I thought this would be a good opportunity to sit down for a chat and talk about how far the podcast has come and what direction it’s headed in. I’m so excited to talk to you about what I have planned for year three, so don’t go anywhere because it might just be the best year yet.

Topics covered in this episode include:

• Never-before-shared stats that you’ve helped me achieve by listening to my podcast
• Telltale signs you need help with your business
• An insider look at the process that goes into designing your dream business 

If you’re someone who’s curious about the stats and behind-the-scenes of other people’s businesses (I know I am) then you’ll enjoy this one!

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Schedule a Free Consultation: https://bit.ly/OperationalAudit

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Do you dream of being the wedding planner who all the local wedding professionals want to work with? Listen up! 

In this episode of Design Your Wedding Business, I’m connecting with DJ Craig Slater to learn about his corner of the industry and discuss how we as wedding planners can better serve our clients and build stronger relationships with other wedding professionals. He’s sharing everything you need to know about working with a wedding DJ, including great tips on communication, meetings, scheduling, and more!

Craig has been DJing all over the Pacific Northwest for more than 20 years. He worked with clients such as Microsoft, XBOX, Starbucks, and Nintendo before pivoting to weddings which turned out to be one of the most rewarding decisions he’s ever made.

Topics covered in this episode include:

• An exclusive behind-the-scenes look at a day in the life of a wedding DJ
• What DJs want your clients to know 
• One foolproof way to avoid a music-related meltdown on the big day

Are you ready to have the best work relationships of your career? Trust me, the DJs and other wedding professionals in your network will thank you for listening to this episode.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit Craig’s Website: www.bugsieproductions.com

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Are you considering diversity and inclusivity in your wedding planning process? 

In this episode of Design Your Wedding Business, De Evans and I discuss the promotion of diversity and inclusivity, how to diversify your network of wedding professionals, and how to ensure that your weddings are inclusive for all guests and vendors. 

De Evans Events creates epic weddings for epic couples. Diversity isn’t just a buzzword to them—it’s the heartbeat of their business. They are opening doors to creativity and collaboration by embracing diversity in all its forms. 

Topics covered in this episode include:

• Surprising ways inclusivity makes your job better 
• One thing on your website that could be causing you to lose clients 
• Unique questions to ask your couples to make them feel seen

Even if you consider yourself an inclusive service provider, there could be groups of people that you’re not factoring into your plans. Don’t miss this episode.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:
Visit De’s Website: https://www.deevansevents.com/
Follow @deevansevents on Instagram: https://www.instagram.com/deevansevents/
Follow De Evans Events on Facebook: https://www.facebook.com/deevansevents
Inclusivity guide: Terms & Resources for Inclusive Wedding Pros

Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

When was the last time you took a vacation?

Summer is approaching and wedding season is ramping up at the same time, so you might be wondering how to take time for yourself and your family while still working with clients and getting everything done. 

In this episode of the Design Your Wedding Business podcast, I’m sharing my advice on how to take a vacation even when you think you’re too busy to do so.  I’m also giving you my tips for working on vacation if that’s something you choose to do. We’re talking about schedules, boundaries, relationships, and more! 

Topics covered in this episode include:

• How I plan my day if I’m working on vacation 
• Preparing your clients and team members for your time away 
• Setting boundaries and expectations for your vacation 

If you’re a chronic overworker who never takes time for yourself, this is a message you need to hear.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

What’s it like to work with a wedding photographer?

In this series on the Design Your Wedding Business podcast, I’m connecting with one wedding professional each week to talk about how we as wedding planners can better educate ourselves and our clients about different areas of the industry. In this episode, we’re learning all about wedding photography from Amy Soper. 

Amy is a Woodinville wedding photographer capturing joyful photos for all humans who delight in connection, individuality, furry friends, and a good laugh.

Topics covered in this episode include:

• Finding a photographer who is a good fit for your couple
• What to expect when you’re working with a photographer
• Planning enough time for photos on the wedding day

If you have questions about how to reach out to and work with a wedding photographer, you’ve come to the right place.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Visit Amy’s Website: www.soperphotography.com
Follow @yourfriendtographer on Instagram: https://www.instagram.com/yourfriendtographer
Follow Amy on Facebook: https://www.facebook.com/amysoperphotography

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

How do you know if you are moving in the right direction?

KPIs (key performance indicators) are the best way to see how your business is doing. Tayler Cusick-Hollman is returning to the Design Your Wedding Business podcast to teach you what KPIs are, which ones you need to know, and how to use them. 

If you have a hard time figuring out what marketing strategies are working well for you, this episode is going to set you on the right track. Tayler has got your back when it comes to simple and understandable marketing strategies. She knows how many other things you have to worry about in your business and complicated marketing is not something anyone has time for. 

Tayler is a marketing consultant, small-business builder, and founder of Enji: a suite of online marketing tools that fit your lifestyle and make sense for you. 

Topics covered in this episode include:

• A simpler way to think about KPIs 
• Why you need to track your numbers 
• Which KPIs you should track 

Are you looking for ways to simplify your marketing? If so, this episode will help.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Check Out Enji: https://www.enji.co/?ref=zwy0ywj
Follow @enji_co on Instagram: ​​https://www.instagram.com/enji_co/
Follow Enji on Facebook: https://www.facebook.com/enjimarketing
Follow Enji on LinkedIn: https://www.linkedin.com/company/enji
Listen to Episode 69: Marketing Tech Tools Are Your New Best Friend with Tayler Cusick-Hollman: https://designyourweddingbusiness.com/69-marketing-tech-tools-are-your-new-best-friend-with-tayler-cusick-hollman/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Sales. The word that triggers some kind of emotional reaction in all of us. 

Whether you love the sales process or you cringe at the thought of it, this episode of the Design Your Wedding Business podcast will help you perfect it. Sam Jacobson is here to help us with the good, the bad, and the ugly of all things sales-related for wedding planners and other professionals. 

Sam is showing you how to stand out from the crowd, get more inquiries, and ultimately make more sales so that your wedding business can thrive. 

Sam Jacobson helps wedding pros book better clients at higher prices using buyer psychology and behavioral economics. 

Topics covered in this episode include:

• The biggest challenge wedding professionals face when booking clients 
• Simplifying the sales process 
• How to book more clients 

Believe it or not, I’m excited to talk about sales, so let’s dive right in!

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Visit Sam’s Website: www.ideactionconsulting.com
Follow @ideactionconsulting on Instagram: https://www.instagram.com/ideactionconsulting/
Listen to the Own Your Business Podcast: https://ideactionconsulting.com/podcast
Get Half Off a Website Review with Sam:
https://ideactionconsulting.thrivecart.com/website-review/?coupon=HALFOFFREVIEW

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

I can’t believe this is Episode 100 of the Design Your Wedding Business podcast!

Whether you’re a long-time listener or a newbie, thank you so much for being here. 

In this 100th episode, we’re talking about visibility for your wedding business. We spend a lot of time thinking and talking about marketing, but what if we’re focusing our attention on the wrong thing? What you really need is visibility, and I’m going to help you get it. 

Join me for a discussion about the difference between marketing and visibility, what visibility looks like for wedding planners and other business owners, and how to create more visibility for your wedding business.

Topics covered in this episode include:

• Why you should shift your focus from marketing to visibility 
• Ways to be more visible 
• How to create a visibility plan

Here’s to the next 100 episodes! Are you with me?

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Episode 67: Why You Should Be on Pinterest with Julianne Smith: https://designyourweddingbusiness.com/67-why-you-should-be-on-pinterest-with-julianne-smith/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/

Does SEO bring out the procrastinator in you? Yeah, me too. 

When it comes to SEO (Search Engine Optimization), many of us don’t know what to do or where to start. Well, you’re in luck because Sara Dunn is here to show you how easy it can be. 

In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professionals so that you can break through the overwhelm and finally get started on your SEO. She’s sharing simple steps that you can take to get started without spending hours creating new content. 

Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.

Topics covered in this episode include:

• What SEO is and how it works 
• How to rank higher in search results 
• The power of SEO compared to other marketing tools

If you want to see your business at the top of the Google results page, tune in.

I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!

Resources Mentioned:
Visit Sara’s Website: https://saradoesseo.com/
Get Sara’s Wedding Blog Template: https://saradoesseo.com/wedding-blog-post-template/
Sign Up for the Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/
Follow @saradoesseo on Instagram: https://www.instagram.com/saradoesseo/
Follow @saradoesseo on TikTok: https://www.tiktok.com/@saradoesseo
Follow Sara on Facebook: https://www.facebook.com/SaraDoesSEO/

Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/