From launching P.E Nation onto the global stage to redefining how women move through their day, Claire Greaves has built brands that shape culture. 

But success is only one part of the story. 

In this episode, Claire shares how scaling fast, leading through pressure and navigating very public life changes ultimately led her to something more powerful than growth. Clarity. 

Now back in the business she co founded and building BOOIE Beauty with Celeste Barber, Claire is creating from a different place. With boundaries. With perspective. With purpose. 

This is a conversation about reinvention, resilience and what happens when you stop proving and start choosing. 

Listen as Vince and Claire explore imposter syndrome, rapid global growth and the courage it takes to redesign your life on your own terms. 

https://www.pe-nation.com/

https://booie.com/ 

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What happens when you realise the world moves too fast for the things that matter most? For artist, sign writer and maker Will Lynes, the answer has always been craft — the kind built slowly, imperfectly and with both hands. 

Will is the founder of Lynes & Co., known for their handcrafted lettering, gilding and detailed reverse-glass work that has shaped some of Australia’s most memorable shopfronts. Growing up in creative households, working in high-end decorative arts, and later building his own studio in Botany, his career has been anything but linear. But through every turn, the thread has been the same: a love for material, history and soul. 

Listen in as Vince and Will explore the beauty of imperfection, the discipline and joy of true craftsmanship, and how struggle, family and curiosity have shaped the life he’s designed. 

https://lynesandco.com/

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 What does it mean to design a legacy — not just through buildings, but through the lives they shape? 

In this episode of Design Your Life, Vince sits down with architect Koos de Keijzer, founding director of DKO, to explore how culture, travel and values influence the way we design — and the way we live. Raised in a Dutch household in New Zealand and trained in the Netherlands, Koos developed an early belief that architecture is deeply human, collaborative and grounded in place. 

Listen in as Vince and Koos discuss leadership without ego, why finding the best idea matters more than owning it, and why the future of architecture lies beyond iconic towers — in the everyday suburbs where most people live. From mentoring the next generation to embracing simplicity, sustainability and long-term thinking, Koos reflects on what it really means to design work — and a life — that lasts. 

https://dko.com.au/

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What shapes the feeling of a place? And how does a life spent moving between cities, countries and creative worlds influence the way you design for others? 

For interior architect Simone McEwan, co-founder of international design studio Nice Projects, the thread has always been the same — creating spaces that make people feel something. 

From a childhood spent moving between eight homes before the age of 12, to studying architecture at 17, to an unplanned move to London that opened the door to a global career, Simone’s path is anything but linear. Her work with Anouska Hempel, Richard Horden Soho House, Selfridges, and Studio Ilse has shaped some of the world’s most iconic hospitality and retail experiences. 

Today, she leads projects across London, Singapore, Japan and Sydney — designing with empathy, intuition and a deep understanding of how people live. 

Listen in as Vince and Simone explore her nomadic childhood, the craft behind world-class hospitality, and how designing for life — not ego — creates spaces that truly connect.

https://niceprojects.work/

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What does it take to lead one of the UK’s oldest and most respected architectural practices into the future? 

As CEO of Scott Brownrigg, Darren Comber has steered the 115-year-old practice through change, challenge and reinvention. From its early roots in Guildford to a network of studios spanning Amsterdam, London, New York, Singapore and Riyadh, Darren has played a pivotal role in shaping its global presence. 

With a career defined by persistence, vision and curiosity, he reflects on the power of reinvention, the evolution of design, and why keeping energy alive is fundamental to sustaining a business over decades. 

Listen in as Vince and Darren explore the art of leadership, the role of architecture in shaping society, and how to stay relevant in a fast-changing world. 

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What if the true measure of success isn’t scale, but connection? 

From a childhood spent in expat compounds of Saudi Arabia to founding one of Australia’s most admired design studios, Jeremy Bull, founder and principal of Alexander &CO., has designed far more than homes, he’s designed a life rooted in meaning, craftsmanship and human connection. 

After overcoming years of illness and self-destruction in his twenties, Jeremy rebuilt himself – mind, body and practice – with a philosophy centred on people. Today, his award-winning studio is recognised globally for its distinct sense of authenticity, materiality and feeling. Whether it’s a handcrafted home, a hospitality space or his own live-work studio in Bondi Junction, every project begins with one question: how does it make you feel? 

Listen in as Vince and Jeremy discuss designing for emotion, redefining success, and the future of how we live, work and connect. 

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What does it mean to create objects that tell stories, that shape how we feel, live, and connect?

For Gabriel Hendifar, Artistic Director and Co-Founder of APPARATUS, design is about more than beautiful lighting and furniture, it’s about creating the container for human experience. 

Born in Los Angeles to Iranian immigrants, his early world was filled with music, memory, and craft, influences that continue to inform his deeply human approach to design. After a career in fashion, he co-founded APPARATUS in New York in 2012, building it into a 100-person studio renowned for its emotionally charged interiors and sculptural lighting. 

Listen as Vince and Gabriel discuss the poetry of light, the craftsmanship behind his creative acts, and the importance of designing not just spaces, but a life filled with meaning, discipline, and care. 

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How do you go from almost joining the Marines, to leading the world’s largest hospitality design firm? 

Born in Yorkshire and now based in Singapore, Chris Godfrey’s story is one of creative grit, adaptability and quiet determination. From humble beginnings as a teenage print boy in an architectural practice, to founding his own studio, to now serving as Co-CEO of HBA, the global design powerhouse behind some of the world’s leading hotels and residences, his career has been shaped by curiosity and craft in equal measure. 

Listen in as Vince and Chris explore his remarkable rise through design, the future of global hospitality and wellness, and how his early lessons in resilience continue to shape the way he designs for life. 

HBA: https://hba.com/

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What does it mean to shape culture through design?  

For Peter Saville CBE, one of the most influential designers of our time, it has always been about perception. From his early work at Factory Records, crafting the visual identities of Joy Division and New Order, to collaborations with fashion houses like Yohji Yamamoto, Burberry, Calvin Klein and Chanel, Saville has consistently redefined how we experience music, fashion, and culture. 

Now in his late sixties, he reflects on a career that blurred the lines between art, design and branding, sometimes to his dismay, as he laments the loss of authenticity in today’s brand-saturated world. 

Listen as Vince and Peter explore his iconic album covers, his transition from music to fashion and cultural institutions, and why, in his words, he has “always been designing himself.” 

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How do you build a design career that spans continents, cultures and scale, and then redesign your life after a wake-up call? 

Rido Pin is a Director at Plus Studio, a solutions company for the built environment, with 11 studios across Australia and New Zealand and projects worldwide. Originally from the Netherlands, Rido’s journey has taken him from cycling the fields of Holland, to island life in Curaçao, to New York skyscrapers, and finally to Sydney, where he now helps lead Plus Studio’s rapid growth. 

This conversation comes at a milestone moment: last week, Frost* unveiled Plus Studio’s new brand refresh, reflecting its collaborative culture and future vision. 

Listen in as Vince and Rido talk about the launch of the new brand identity and what it means for Plus Studio, his career, and how resilience and well-being have shaped his leadership and outlook on life. 

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