Every great project needs the right blueprint to succeed. The creative brief is the primary document for outlining the creative scope of the project. In this episode, the team discusses their proven methods for asking all the right questions. We talk about: Why are we doing this? Who is the Target audience? What is the Objective? Project’s “Single Message.” Project’s Tone and Voice, plus much more. With a rock-solid list of questions, you can reinvigorate your process and cultivate the perfect Creative Brief.