The Business of Antiques

Designing for the 50+ Client: Mitzi Beach on Life-Sizing & Wellness


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Host Toma Clark Haines, CEO of The Antiques Diva & Co, sits down with interior design legend Mitzi Beach to unpack Life-Sizing—Mitzi’s niche approach to designing purposeful, wellness-driven homes for clients 50, 60, and 70+. Drawing on thirty-five years serving high-end clientele, Mitzi reveals the “forgotten middle” of the market and why cookie-cutter plans fail this 87-million-strong demographic. She shares the curbless-shower story that sparked her mission to move design beyond “pretty” into safe, ergonomic, future-ready spaces—and how small choices prevent big setbacks.

You’ll hear how universal design and aging-in-place can be beautiful, why multi-purpose pieces (hello, secretaries and desks) support real life, and how antiques add meaning, story, and calm to wellness-focused interiors. Mitzi also previews her new Housing Change Warriors certification for designers and realtors—bridging the gap between selling homes and creating spaces that truly fit how people live now. Plus, smart time-management habits for creatives, the power of CEU-level education, and using social media to build authority by “showing up” with value.

Whether you’re an antique dealer, designer, or realtor, this episode shows how to sell—and design—for needs, narratives, and longevity.

Check out the links from our episode.

  • Mitzi: mitzibeach.com
  • Toma, CEO of The Antiques Diva & Co: Instagram | antiquesdiva.com | Substack

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The Business of AntiquesBy Toma Clark Haines

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