In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make the right moves to reach their target audience. We’ll discuss the value of brand audits to leverage existing equity, identify smart improvement areas, and make informed decisions on hiring the right designer. Discover how investing in design—even when budgets are tight—can strengthen brand presence, foster connections, and ultimately help breweries thrive in the new economy.

Key Takeaways:

Elbongurk Design is a boutique branding and package design agency focused on the food and beverage space. Elbongurk is dedicated to helping brands make a lasting impression through standout, compliant, and market-ready packaging.

Elbongurk's founder, Jillian, brings a unique blend of real-world and academic expertise. Before launching Elbongürk, she spent nine years as a tenured professor at a NASAD-accredited university, where she taught brand and package design, product systems, and brand identity. With a background in designing for well-known retail brands like Pottery Barn, Target, and West Elm, she understands the demands of bringing a vision to life in the competitive retail environment. Jillian has also shared her insights at the Craft Brewers Association conference and on industry podcasts, covering topics from beer branding to impactful packaging design.

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Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: ⁠https://tickets.beertrail.com/e/cbp-connects-charlotte⁠