Designing Success

Text me and tell me what you think of this ep.

🎙️ In this episode,  I’ll tackle a handful of common limiting beliefs that hinder aspiring interior designers. As a business coach, I've seen these mindset blockers crop up relentlessly, especially in the critical first two years. 

I’ve compiled a list of the top five that I see most often and a few actionable and proactive ways to work through them.

Let’s talk about embracing a growth mindset, learning from failures, and seeking support from your design community. Charge what you're worth (and also consider your individual circumstances)  researching industry pricing and offering value-based packages. 

Get creative with business investments through cost-effective tools. Boost your self-promotion confidence by showcasing your work and gathering testimonials. Let go of perfectionism and learn from mistakes to refine your offerings. 

Stay tuned for a future episodes where I’ll work through  how to live alongside   imposter syndrome. Now, let's crush those limiting beliefs and soar in the world of interior design! 🚀

Get your FREE guide to overcoming limiting beliefs in the designer resource hub available here www.oleanderandfinch.com

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Alyce - copywriting, controversy and crafting killer content 

(The  ‘C words’ you really need in your business) 

This chat was a never before released chat from inside the framework from late March! The sound might not be top-notch (pre-recording equipment era, you know), but trust me, the content is pure gold! Alyce's generosity in sharing her knowledge is never-ending, like seriously, how many mics can one person drop? 🎤 Because it’s so full of gold, I just couldn't wait to share it with non- framework students too, so here it is! 

Alyce spills the beans on exactly how she set up her business. Get ready for some bts real talk about her slow burn journey and the pivotal moments that led to her seemingly overnight success. (Okay but who else gets so annoyed when seven years of haaaard work gets diminished to “lucky’ or “overnight success?”)

We all know the struggle of finding our niche, but Alyce breaks it down for us like a pro. She emphasises the importance of trying things out, planning and discovering your unique voice.

Get your pens ready, Alyce shared the exact framework she teaches in Bossy college and her secret formula for crafting copy that hits differently! You'll want to take notes because this wizard knows how to make words work their magic.

We dive into the world of controversial posts and using AI for copywriting. Alyce gives us the lowdown on how to leverage AI properly, with a dash of her signature wit, of course.

We chat all things productivity and Alyce shares her insider tips and keeps it real. There's nothing like peeking inside the framework to find the productivity gems!

Head over to [Bossy Copywriting](insert link here) and let Alyce and her team work their wordy wonders!

Become a Copy Master with Bossy Copy College:

Check out [Bossy Copy College] https://www.bossycopycollege.com/  Alyce's copywriting school will turn you into a word wizard in no time!

Get Social with Alyce: 

Follow Alyce on Insta https://instagram.com/bossycopy.coach for more wordy wisdom, sass, and laughter. Trust me; her feed is as addictive as those margaritas she loves!

Meet the Bossy Team: Curious about the brilliant minds behind Bossy Copywriting? Meet her team https://instagram.com/bossycopy.studio 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Today's episode explores innovative marketing strategies from various industries like food delivery, makeup, airlines,  fitness, and fashion and how you can farm the stuff that's working and adapt it to your brand,  to elevate your interior design business.

Key strategies include: making your business accessible; partnering for wider outreach; inspiring clients with transformations; creating themed collections; offering mini-room makeovers and giveaways; hosting design events; creating engaging video content; introducing loyalty programs; collaborating with other creatives; leveraging technology; and developing a cohesive brand image.

Rhiannon encourages designers to think outside the box, adapt lessons from other sectors, and experiment with new strategies. To keep their eyes open and learn to pay attention to emails, TV, print and any other media they consume to find sparks of interest. 

Dive into this episode to explore these ideas and redefine your interior design marketing. 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

The second installment of my chat with emerging talent, Ruby Shields, if you haven’t heard of her, mark my words.. you will soon! Prepare to delve into a world of colour, texture, and imagination

This week we discuss what Ruby loves about the industry, what could change,  how to get yourself out there, and how to build a community of support around yourself. 

Check out some of her award-winning projects, and more about her at her website https://rubyshieldsdesign.squarespace.com/ or contact her in the studio via 
Wowowa Architecture  http://www.wowowa.com.au/ 

Or follow along on Instagram ; https://instagram.com/rubyshields_design

For more info or to get on the waitlist for the next student intake of the Framework, visit the website here https://www.oleanderandfinch.com/first-year-framework/

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Part one of my amazing chat with newly graduated interior designer, Ruby Shields, if you haven’t heard of her, mark my words.. you will soon! Prepare to delve into a world of colour, texture, and imagination

Ruby is a fiercely passionate interior designer whose boundless creativity doesn't just colour outside the lines—it redraws them entirely. With a background in art direction and advertising, she brings a unique perspective and endless energy to the world of interior design. She is a force of creativity, a whirlwind of innovation, and above all, a storyteller. Her designs, a marriage of whimsy and sophistication, born from narrative, leave no detail unnoticed and no corner untouched.

Check out some of her award-winning projects, and more about her at her website https://rubyshieldsdesign.squarespace.com/ or contact her in the studio via 
Wowowa Architecture http://www.wowowa.com.au/ 

Or follow along on Instagram ; https://instagram.com/rubyshields_design

For more info or to get on the waitlist for the next student intake of the Framework, visit the website here https://www.oleanderandfinch.com/first-year-framework/

Join us again on Thursday for part two, where we go deeper on Ruby’s journey and what to expect next! 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Today I’m thrilled to share the origin story of Oleander and Finch Design Studio, and exactly how I transformed from a student to a successful designer. Join me as I reveal my personal and professional hurdles. In this episode, I take you back to my early years, what initiated my decision to study design while being a few weeks postpartum with my second baby.

 Balancing motherhood and my passion for design, I found myself embarking on building a social media account, showcasing our renovated caravan, sharing early mood boards publicly was a big emotional leap, but the support and encouragement from bigger interior accounts fueled my passion. My business growth was organic, for two or more years it was a side hustle as  I drew upon my corporate background to focus on product innovation and networking on social media.

 As my business evolved, I developed a signature service tailored to the needs of clients during the COVID-19 pandemic. I expanded into the US interior design market, embracing new challenges and designing for American clients. Alongside my professional journey, I made significant life decisions, including having a third baby, which required careful planning and saying no to certain opportunities. 

Throughout this episode, I share insights into my strategies, the importance of documenting and creating frameworks, and the fulfillment I find in supporting fellow designers. 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Allow me to introduce Carlene Duffy, an accomplished interior designer, a much loved television personality, author of the stunning coffee table book, 'This Old Van,' and a powerhouse behind the celebrated design firm, Cedar & Suede.

In today's episode, I chat with Carlene about her unique journey into the world of design, her sources of inspiration, and her impactful presence on the reality television show, 'The Block.' Let’s discover how her initial steps into the industry helped shape her into the force she is today. 

Learn about her creative fuel sources and her advice for aspiring designers. 

We'll also indulge in a little nerdy passion of mine and Carlene's - caravan life, exploring the unique design challenges and endless possibilities that come with tiny living spaces.

If you've ever wondered about what happens after you work on reality tv, this episode is for you. I’m so glad you’re here to join us for this incredible  conversation with Carlene Duffy.

Check out Cedar and Suede on Insta here https://instagram.com/cedarandsuede
Or on the website https://cedarandsuede.com.au/
The podcast Carlene mentions is Business of Home, Dennis Scully https://podcasts.apple.com/au/podcast/business-of-home-podcast/id1340460508

Grab a copy of ‘This old Van’ https://www.booktopia.com.au/this-old-van-carlene-duffy/book/9781741178043.html?irclickid=0NZT0px5gxyPRmM3lDVTf1P3UkFz2YVwD20ETU0&utm_campaign=Carlene%20Duffy&utm_medium=affiliate&utm_source=Impact&bk_source=4050550&bk_source_id=4050550&irgwc=1

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Discover the secrets to acing discovery calls and landing more clients! Join in as I uncover the purpose and strategies behind successful calls. From identifying a mutual fit to confidently asking for the sale, I’m going to talk you through EXACTLY how to transform your calls from nerve-wracking to natural. (and i’ll even act out a LIVE call, watch out Julia Roberts)

I’ll show you the questions I actually ask along with  some sales techniques and break down the WHY we use them and what outcome we’re trying to achieve as well as talk you through some red flag warnings to keep your eyes peeled for. 

It’s all well and good to put all your effort into marketing and trying to get discovery calls but what happens if no one actually helps you prepare and feel ready to call? ? .. You panic is what!

Take a listen, master your own discovery calls so you can sign on more clients… Then.. Share it with a friend!

Get you hands on the script by visiting the resources for designers on my website link below ⬇️ 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

In this episode, I’m exploring  building a design portfolio when you don't have paying clients yet. Discover effective strategies that will help you showcase your skills and style to potential clients, without relying solely on completed client projects.

• The Testimonial: Learn how to obtain testimonials from collaborators to highlight your professionalism, including the power of video testimonials.
• Before and After Transformations: Explore how to demonstrate your design vision through before-and-after transformations of existing spaces, accompanied by sketches, descriptions, and digital renderings.
• Create Spec Projects: Discover the value of speculative projects to showcase your creativity, style, and design abilities, and how to present them effectively using mood boards, material selections, color schemes, and even 3D renders.
• Design Your Own Space: Learn how to leverage your own home as a real-life example of your design choices, providing potential clients with a glimpse into your unique aesthetic.
• Design Challenges/Contests: Find out how participating in online design challenges or contests can yield completed projects to add to your portfolio, even if you don't win.

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Welcome to 'Designing Success: From Study to Studio' - a podcast guiding you through the journey of building your own design business. Hosted by Rhiannon Lee, the founder of Oleander and Finch Design Studio, this podcast shares Rhiannon's experiences of transforming from a student to a successful designer. Rhiannon reveals her personal and professional hurdles, her philosophy of progress over perfection, and her plan to cover diverse topics across future episodes. The podcast launching next month offers a perfect blend of personal narrative, actionable tips, and expert interviews. Stay tuned by subscribing and reach out to Rhiannon on Instagram (@oleander_and_finch) if you have any topics you want covered. 

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!