After discussing identity for the past couple of weeks, Troy, Rick and Serena introduce the topic of mediatization. Rick admits confusing mediation through digitization, with the cultural impact of mediatization. Troy discusses the idea of mediatized worlds, expanding the relevance of mediatization beyond digital culture and politics, by emphasizing the role of audience engagement across all forms of media. Serena suggests that media’s power stems from its appeal to the subconscious.