Jeff Hambleton works with avalanche professionals from around the world and across disciplines to build avalanche education tools and train the next generation. In this episode: connecting to your audience; culture-shift after the Valentine's Day slide of '99 at Mt Baker and the Danny Woods avalanche of 2008; effecting deeper change through social clubs; zone-based comms strategies; the value of simple rules; industry efforts to educate users; the future of motorized safety education.