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Device Nation brings you Dr. Richard Yoon, Orthopedic Trauma and Reconstruction specialist at Barnabas Health Medical Group for an inspiring conversation about his path to medicine, tips and tricks for DFR, Peri-prosthetic FX,  Haidong GumDo!!!

We also discuss his work on the launch of  SMRA, an organization dedicated to helping medical representatives navigate their way successfully through the business of medicine changes that are underway.  "The voice of the business of medicine",  Dr. Michael Ast of HSS  joins the discussion on this very topic!  You will be inspired and encouraged hearing why this A-list faculty of surgeons and reps want to help the likes of US!!

Clinic Site: https://www.richardyoonmd.com
Royal Biologics: https://royalbiologics.com/
Haidong Gumdo Demo: https://www.youtube.com/watch?v=-0JVZu_-TSQ
Follow Dr. Yoon on LinkedIn: https://www.linkedin.com/in/richardsyoon/

Sign up for the October SMRA Meeting: https://www.medrepsociety.com

Vendors, do you have a product  reps may want to consider having in their bag?  Would you like an opportunity to demonstrate to the "best of the best" at this meeting? 

Email us at [email protected] as we want to help!

Dr. Ast Device Nation Interview:https://podcasts.apple.com/us/podcast/medical-device-podcast-dr-michael-ast/id1499539300?i=1000551349722
Dr. Ast on the ASC trend underway: https://youtu.be/G9lmNoeo-A4

Do young players need a guitar lesson to get off on the right foot?  What about the seasoned axe-slinger?  Now, more than ever, we need to surround ourselves with "Calebs" to successfully navigate this next chapter in medical device! 🎸🎸

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It's a Supply Chain Spectacular as Device Nation sits down for an inspiring conversation with Assistant Vice President of Procurement and Medical Device Management with LifePoint Health, Greg Mays, HMBA!  We talk about rep and supply chain "pearls and pitfalls", cap pricing, vendor contracts, vendor credentialing and more!

Before joining LifePoint, Greg was a Group Director at HealthTrust Purchasing Group and specialized in consulting  with member hospitals to help them achieve better value in their Medical Device sourcing.

Greg was in Orthopaedic implant sales (Sports Medicine, Hip/Knee and Extremity) for over 14 years!  He began his career as a "Tech-rep" and has progressed to a Full Sales Associate, then Territory Manager. This experience involved him with professionals from a variety of backgrounds from surgeons and hospital CEO's, to surgical staff and instrument techs.

Follow on LinkedIn: https://www.linkedin.com/in/gregorymays/
LifePoint Health: https://lifepointhealth.net
What's a GPO? IDN? https://www.carevoyance.com/blog/gpo-and-idn-sales-process

The 1 in 60 rule is a rule of thumb which states that if a pilot has travelled sixty miles then an error in track of one mile is approximately a 1° error in heading, and proportionately more for larger errors.  Inversely, if we stay on the same heading we've always been on in medical sales....will we land at the intended destination?  Consider looking at degrees of course correction, NEW models to bring more value to all parties involved, especially the patient!

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Device Nation sits down for an inspiring conversation with Herrick Siegel, MD, Section Head of Orthopedic Oncology at UAB Medicine in upstate Alabama …..a must follow on LinkedIn if you like profoundly challenging reconstruction cases. Dr. Siegel offers hope to these patients, bringing his unique skill set of confidence and capability to the table!

We also discuss his work on the Signature Orthopaedics Spartan Stem, a compelling implant with an incredible design aesthetic!!!!

Will, a rep who calls on Dr. Siegel, shares practical ways you can deepen your position with your Doctors, employees of the hospital, employees of the company/companies you work for, and competitive peers. We also look at products to widen your income base (multiple revenue streams is the moat around your business), is Link that product your should add to your bag?

Clinic Site: https://lnkd.in/dK8ejhxc
LinkedIn: https://lnkd.in/dhWXPC69
Signature Spartan Stem: https://lnkd.in/dUXrD69m
Link Orthopaedics: https://lnkd.in/dqQHGcd5

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Device Nation heads to Music City for an inspiring conversation with Dr. Will Kurtz!   We talk about his patents, branding, social media, and what can help make surgeons successful in todays environment....and (a first for the show) we talk to one of his reps, Zach!

Dr. William B. Kurtz is a board-certified, fellowship-trained orthopedic surgeon who specializes in hip and kneereplacements.  Dr. Kurtz holds a bachelor's degree in mechanical engineering from Rice University and graduated medical school from The University of Texas Southwestern Medical School at Dallas with Alpha Omega Alpha honors distinction. He completed a residency in orthopedic surgery at Vanderbilt University Medical Center, followed by a subspecialty fellowship in adult reconstructive joint surgery at New England Baptist Hospital in Boston. He is now currently on the medical staff at Saint Thomas Midtown Hospital, Saint Thomas Hospital for Specialty Surgery, and Centennial Medical Center.

Dr. Kurtz currently serves as the President of the TOA board, as the Chief of Orthopedics at St. Thomas Midtown Hospital, on the surgical advisor board for both the custom Conformis knee and hip replacements, and on the OrthoForum board. He has developed both knee and hip replacement implants and holds over 14 patents. He is a member of the American Academy of Orthopedic Surgeons, the American Academy of Hip and Knee Surgeons, the Tennessee Orthopedic Society, and the Vanderbilt Orthopedic Society. He has continued involvement in scientific research throughout his career. He published his study on the effects of bony impingement on range of motion in total hip arthroplasty in 2009 and his patented leg length study in 2011. He is currently involved in a 10-year prospective custom knee and hip replacement study and has completed two studies with Dr. Richard Komistek analyzing the kinematics of custom knee replacements, which were published in Journal of Arthroplasty in 2017.

Clinic Site: https://toa.com 

Want to add a quality AND  value proposition cement to your bag?  Check out G21:
https://www.g-21.it/en/product/orthopedic-bone-cements/

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A conversation with former President of the Knee Society and Hip Society, Deputy Director of CCJR, Founder of Operation Walk USA  Dr. Adolph Lombardi!  We talk about his pioneering work as a patented implant design surgeon, JIS, ASC's, his biggest automobile regret, and the SUITS!!!

Dr. Lombardi is the president of JIS Orthopaedics, formerly known as Joint Implant Surgeons, a medical practice he first joined in 1987.   He pursued two fellowships in reconstruction of the hip and knee—one with Thomas H. Mallory, MD at Joint Implant Surgeons and the other with Gerard A. Engh, MD at the National Hospital for Orthopaedics and Rehabilitation and Anderson Orthopaedic Institute.

Dr. Lombardi had a vision for a physician-owned musculoskeletal specialty hospital, which spurred the development of New Albany Surgical Hospital in 2003, and acquired by Mount Carmel Health Systems by 2007. In 2013 he and his partners opened ambulatory surgery centers White Fence Surgical Suites and Southeastern Ohio Surgical Suites, where they have performed over 10,000 outpatient arthroplasties. 

He designed the Maxim and the Vanguard Knee Systems, the AVL Anti-Subluxation Rotating Hinge Knee, the Max-Ti Reconstruction Acetabular Cage System, the Taperloc Complete Hip System, and the Signature System in which patient-specific custom guides for performing arthroplasty are generated from preoperative imaging studies. Lombardi has been a clinical investigator for several FDA clinical trials and holds multiple patents related to instrumentation and implants.

Clinic Site: https://www.jointimplantsurgeons.com/physicians/dr-adolph-lombardi-jr

Why is the Prevena rep making a sale that should be YOURS??
https://www.genadyne.com/products/uno

Networking...what should you be doing these days?  The same as last year but with just more "zing" and "pep"?

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A conversation with  President -Elect of the Society of American Shoulder and Elbow Surgeons, the CEO of COR, the Liege of Lateralization, Dr. Mark Frankle!  We talk about his pioneering work as an implant design surgeon, an amazing story you don't want to miss.

Dr. Frankle has been with Florida Orthopaedic Institute since 1991 and received his fellowship training at Mayo Clinic in Rochester, Minnesota.  He  has authored more than two hundred articles in professional journals, maintains ongoing research projects and has presented his findings at various professional conferences. He also has been serving as a reviewer of the Journal of Orthopaedic Research.

He is the director of the Biomechanical Shoulder and Elbow Research Lab at the University of South Florida College of Engineering. He is also the director of the Shoulder and Elbow fellowship program, a collaborative effort between Florida Orthopaedic Institute and the Foundation for Orthopaedic Research and Education. He received the prestigious Charles S. Neer award for Basic Science from the American Academy of Orthopaedic Surgeons.

Visit Dr. Frankle: [email protected]

Clinic Site: https://www.floridaortho.com/physicians/mark-a-frankle-m-d/

A bank owned by Orthopaedic Surgeons, FOR Orthopaedic Surgeons?
Physicians First Bank: https://www.physiciansfirstbank.com/

Social Media...what to do these days?  Device Nation offers a simple strategy to help build YOUR brand,

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A conversation with HSS Orthopedic Surgeon and Chief Medical Innovation Officer, Dr. Michael Ast!  We talk about the Foundation for Physician Advancement, the Business of Medicine, Stark Laws, gymnastics!!

In December, HSS announced the appointment of Dr. Ast as the new Vice Chair of the HSS Innovation Institute and Chief Medical Innovation Officer. Dr. Ast, an assistant attending surgeon on the Adult Reconstruction and Joint Replacement Service, has extensive experience in value-based care implementation, advanced technology for surgical training and data integration and analytics. In his new role, Dr. Ast is working closely with members of the Innovation Institute team to support viable new offerings that can improve clinical outcomes, enhance the patient experience or lower the cost of care delivery in a meaningful way.

Clinic: Michael P. Ast, MD - Hip and Knee Replacement | HSS
Foundation for Physician Advancement: Home - Foundation for Physician Advancement (buildingasuccessfulpractice.org)
HSS Innovation Center: Innovating to the Most Challenging Cases (hss.edu)
HSS Innovation Team: HSS Innovation Team

Is our reaction to the USS Business of Medicine that of an Undertaker, a Caretaker, or an Overtaker?  A product that might be a valuable addition to your bag as an Overtaker:

Website: Induce Biologics

Contact: [email protected]

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A conversation with AO/ASIF HSS Trauma Icon, Dr. David Helfet!  We talk about the formation of AO, his experience with Synthes, pelvic fractures, OTA, and golf!!!!   

Dr. Helfet is the Past President of the Orthopaedic Trauma Association and has been extensively involved nationally and internationally on boards and courses dealing with trauma. Dr. Helfet is annually ranked as one of New York Magazine’s “Best Doctors in New York” and Castle-Connolly’s “America’s Top Doctors.” Dr. Helfet has published extensively on orthopedic trauma topics including numerous articles and book chapters.

NY Fracture: https://nyfracture.com
HSS Clinic Site: https://www.hss.edu/physicians_helfet-david.asp
My Medical Images: https://mymedicalimages.com

There is a big ship on the radar...the USS Business of Medicine!!  Can we avoid getting hit by it? 

How to Avoid Huge Ships: https://www.amazon.com/Avoid-Huge-Ships-John-Trimmer/dp/0870334336/ref=sr_1_1?crid=BGKBPTMEUZSA&keywords=avoid+huge+ships&qid=1643592326&sprefix=avoid+huge+ships%2Caps%2C131&sr=8-1

Is our reaction to this ship that of an undertaker, a caretaker, or an OVERTAKER??

QR Code to my Cervical Spine MRI...What do YOU think??
https://mmifiles.s3.amazonaws.com/uploads/adhcfu2zq8e7u2ckwm6ufmyfe4e/157944-KnqBFDSn6/Upw2YoIjVaa4uQiPYlZQ.png

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Device Nation goes "around the horn" with Linkedin luminary, former Baltimore Orioles second baseman and Orthopedic Surgeon Dr. Don Buford ! A real "circus catch" of a conversation, you will learn about:

-The metric that can't be measured in baseball
-"Q" codes
-Injectable amniotic fluid
-BMAC versus PRP
-Ultrasound tech in a clinic setting

Texas Orthobiologics: https://www.orthobiotexas.com
MSK Ultrasound Courses: https://orthosono.com
Follow Dr. Buford on LinkedIn: https://www.linkedin.com/in/donbufordmd/

We expand on  our "Deep and Wide" series talking with social media influencer and friend of Device Nation, Johnny Caffaro.... Hear his thoughts on what it means to be 'D.E.E.P.'!

Follow Johnny on LinkedIn: https://www.linkedin.com/in/johnny-caffaro/
Caffaro Shoes: https://caffaroshoes.com/?

Lastly, we talk about 'WIDE' with thoughts on the new Brasseler EZX system, check it out!

https://brasselerusamedical.com/products/ezx-acetabular-cup-removal-system/

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We're going back to Dallas!

Episode 3 of our AAHKS Retrospective as Device Nation extends the microphone to AAHKS President  Dr. Bryan Springer and FPA Executive Director Marney Reid!  They share their thoughts on many subjects, notably the Foundation for Physician Advancement,  a nonprofit organization built by surgeons to provide education and experience on the business of medicine. 

This incredible organization assists surgeons building their practices through the fundamentals that DON'T involve a saw...things like:

-Navigating Contracts
-Billing and Coding
-Practice Politics
-Social Media
-Technology
-Investment
-Oral Boards
-Networking

What you'll learn on this episode?
-The late Dr. Larry Dorr's thoughts on the formation of AAHKS and how "the business of medicine" shaped it
-Why "the business of medicine" is a here and now subject that young surgeons must get their arms around
-How surgeons can benefit from a FREE knowledge transfer on "business of medicine" topics from podium-level mentors
-Why PGY5, Fellow and Surgeons in their first 2 years of practice need to be in Greensboro, NC on February 26th

Dr. Bryan Springer: https://www.orthocarolina.com/physicians/bryan-d-springer-md
Marney Reid: https://www.linkedin.com/in/marneyreid
FPA: https://www.buildingasuccessfulpractice.org
Meeting: https://www.buildingasuccessfulpractice.org/event/building-a-successful-practice-north-carolina/

https://www.aahks.org

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