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Device Nation sits down with serial entrepenueur, UKA pioneer, 100-ton merchant mariner licensed, former Zimmer-Biomet CMO, Orthopedic Surgeon and MGH icon Dr. Andrew Freiberg!    His contributions to our space are deep AND wide, a conversation with a living legend!

Linkedin: https://www.linkedin.com/in/andrew-a-freiberg-md-87686518b?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BB7uT4EvcQ5OFNNC8xJYqew%3D%3D
Clinic site: https://www.nwh.org/find-a-doctor/find-a-doctor-profile/andrew-freiberg-a-md
CMO link: https://ryortho.com/2019/06/zimmer-gets-a-chief-medical-officer-for-the-first-time/
Amplicore: https://www.amplicorepharma.com/

RFP's are coming at us with numbers never seen before.  The 'ceiling' is going lower and lower on our halo offerings, and will demand a truly creative response....going 'deep and wide' is a strategy for your consideration!

*Special Curvebeam Mailbox Money opportunity for Device Nation Listeners!!
Identify a prospect in your area for a best-in-class, in-office, standing CT imaging platform.  Connect with [email protected] for a brief technology presentation.  Tell him Device nation sent you and keep an eye on that mailbox....EASY!  

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Device Nation sits down with author, motivational speaker, blogger, podcaster and Sports Medicine Orthopedic Surgeon, Dr. Vonda Wright!    We talk about building a brand and building people, an inspiring conversation!!!

Womens Health Conversations: https://womenshealthconversations.com
Personal Site: https://www.drvondawright.com
The Books: https://www.amazon.com/s?k=vonda+wright&ref=nb_sb_noss_2
LinkedIn: https://www.linkedin.com/in/vonda-wright-md-ms-2803374/

Behavior Change and Trust.  You made it to the top of the behavioral influence stairway!  How do you protect that "zone of influence" and conversely, how can you lose it?  What does an ACME "portable hole" have to do with medical device sales?

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Kinamed has high-quality, door-opener products that are truly unique.  We talk about the amazing Supercable, Patient-specific PFJ and Carbojet....Check them out!

Kinamed: https://www.kinamed.com

Roy Fiebiger Vice President, Global Sales [email protected]

What's in YOUR bag?

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Device Nation sits down with an Orthopod trapped in a Diagnostic Radiologist's body, Dr. Joseph McGinley!    We talk about McGinley Innovations, his office-based practice, patents, what is was like to swim Alcatraz,  and more!!!

McGinley Innovations: https://www.mcginleyinnovations.com
Clinic Site: https://wyomingmedicalcenter.org/doctor/joseph-mcginley
The Book: https://www.amazon.com/Mission-Matters-Leading-Entrepreneurs-Business/dp/B08JDTNJ2W
Swim Alcatraz: https://www.odysseyopenwater.com/alcatraz
Cowboy Tough Race: https://www.rev3endurance.com/half-day-wy
Seven Summits: https://www.alpineinstitute.com/programs/expeditions/the-seven-summits/

Support our sponsor and check out the amazing Curvebeam! https://curvebeam.com

Rapport and Trust.  We are almost to the top of the behavioral influence stairway and rapport and trust are a natural outflow from empathy.  The rapport part is easy, trust has to be protected at all costs!!

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Device Nation sits down with a surgeon you need to know, Dr. Brett Sanders!    We talk about his life, his practice, guitar, RC repair and do some transosseous tunneling!!

Tensor Surgical: http://tensorsurgical.com/2020/
Adaptable Shoulder Positioned: https://www.djoglobal.com/products/djo-surgical/adaptable-shoulder
Banjo Tab: https://www.ultimate-tabs.com/flatt-scruggs/ballad-of-jed-clampett-(beverly-hillbillies-theme)-tab
Clinic Site: https://sportmed.com/brett-sanders/
Linkedin: https://www.linkedin.com/in/brett-sanders-a2128194/

Empathy....the answer for most of what ails relationships at work and home.  We define it and look at the perilous Drake Passage for the visual!

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Device Nation sits down with a surgeon you need to know, Dr. Selene Parekh!      Co-Chief Foot and Ankle Division, Director of Digital Strategy and Innovation at Duke University, a great conversation about another exploding sub-specialty.  We talk about his life, his practice, Lasso socks, Fantasy Doctors and Indian food among others!!

The Fantasy Doctors: https://thefantasydoctors.com
Linkedin: https://www.linkedin.com/in/seleneparekh/
Twitter: https://twitter.com/seleneparekhmd?lang=en
Clinic Site: https://www.dukehealth.org/find-doctors-physicians/selene-g-parekh-md-mba

Active listening to our customers and patients can be hampered by "packaging"....How do we stay focused when the person talking across from us doesn't have the presentation/pedigree/polish/politics that check off OUR boxes?

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ODI has a truly unique Lag and Intramedullary Nail fixation solution!  A LOT of fun to show as there is nothing like it on the market, always gets a "wow", and the company is just fantastic to work with.  Check them out!


ODI: https://www.odi-na.com

Video Demo: https://www.youtube.com/watch?v=wIE4WXWDh3s&t=22s

Bradley Bender/Business Development Director: [email protected]

What's in YOUR bag?

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Device Nation sits down with a surgeon you need to know, Dr. David Ruch!  Chief of Division Hand and Microvascular Surgery Director, Hand and Microvascular Surgery Fellowship at Duke University, a great conversation about this exploding sub-specialty.  We talk about his life, his practice, volar plating, hand transplants among others!!

Clinic Site: https://www.dukehealth.org/find-doctors-physicians/david-s-ruch-md

First Hand Transplant in NC: https://surgery.duke.edu/news/duke-hand-transplant-recipient-gains-use-new-hand

Active listening to our customers and patients can be hampered by a distraction "doorbell" called "points of connection"....How do we stay focused when the person talking across from us drops a clue about something WE are passionate about??

Support the show (https://www.venmo.com/DeviceNation)

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Device Nation sits down with a surgeon you need to know, Dr. John Shields!  Fellowship Director Adult Reconstruction, Department of Orthopaedic Surgery at Wake Forest Baptist Health, there are some GREAT pearls of wisdom for the recon-minded among us!  We talk about his life, his practice and him as one of my favorite follows on Twitter:

Follow on Twitter: https://twitter.com/jointdocshields?lang=en

Clinic Site: https://www.wakehealth.edu/Providers/S/John-Shepherd-Shields

We continue our FBI "Special Agent" series, looking at the first step of the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi.   The step called Empathy is the key to the entire stairway so we are spending some time on its' precursors. 

Today's precursor is active listening as we get a little "salesy" with the 5 P's!!!

Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0

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Device Nation sits down with one of the titans of trauma and F&A, Dr. Roy Sanders!  Does the Trigen nail and Alps ring a bell?  It should as he has nearly 40 patents on orthopedic instruments and implants.  If you are a surgeon with an idea you'd like to monetize, he shares some great (and sobering) advice.     We talk about his life, AO/ASIF, his work at JOT, OTA...if fixing broken things is your passion this episode is a don't miss!


Clinic Site: https://www.floridaortho.com/physicians/roy-w-sanders-m-d/

We open up part two of our FBI "Special Agent" series with a look at the Behavioral Influence Stairway developed by former FBI BSU chief, Dr. Greg Vecchi!  We look at the first step of the stairway before us...Empathy.   We define it and introduce its two precursors, critical elements  to ANY relationship....questions and active listening.

Behavioral Influence Stairway Model Graphic: https://www.dropbox.com/s/a896tnjqudvbc02/Revised%20BISM%202019.png?dl=0

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