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In 2025, the moderation movement has evolved from a niche wellness trend into a defining force reshaping the entire drinks industry, embraced by global spirits suppliers like Diageo. As consumers increasingly prioritize quality over quantity and seek meaningful experiences in emerging "fourth spaces" beyond home, work, and traditional social venues, luxury spirits brands are discovering that moderation doesn't mean diminished demand—it means elevated expectations.

In this episode, Claire Warner, the Head of Advocacy at Diageo, explores how one of the world's largest spirits companies is navigating this paradigm shift. We'll examine how the moderation trend is redefining luxury consumption, uncover the role of fourth spaces in creating new occasions for premium spirits, and discuss the strategic implications for brands looking to thrive in an era where mindful drinking meets sophisticated taste. Claire shares Diageo's insights on how moderation is becoming the new luxury, and what this means for the future of the spirits industry.

Featured Guests:
Claire Warner, Head of Advocacy, Diageo

Mentioned in the Episode:

Diageo

Seedlip

IWSR

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