In this special edition of TreasuryCast, Ben Poole (TMI) sits down with Maurice Schrijnemakers and Guido Goeltzer (Vodafone) to explore why cash flow has become a central strategic priority for the business.

Our guests unpack how Vodafone has elevated cash flow from a traditional financial metric into a powerful strategic lever that actively shapes investment decisions, enhances operational agility, and underpins long-term shareholder confidence. They share practical insights into how this shift influences day-to-day decision-making and supports Vodafone's broader transformation agenda.