There are some amazing examples of people using chat bots out there and I was doing some looking around and one of things that we do at ClosedWon.com is create a chat bot with a nice provocative question there at the beginning. 

Sound familiar? OK... but it won't have a bunch of different options what times what you see is one these are you “what are you here to do today” with three, four, or five different options. 

This bombardment of choice often can stunt the conversation from the start. What I've found is that we can often start more conversations by offering a question that is likely to resonate with the Visitor rather than a “Now where can I direct you?” type question, and then offerings a simple “yes that's me”  or “whoa tell me more about that” kind of button because there's no choice and no typing necessary to get involved in this conversation flow. 

So you're responding to a question by tapping a button and now psychologically, as the website visitor I'm involved. I've begun. And then I am a lot more likely to see it through (or at least see what this is all about, where is this conversation going). 

Once I've answered a couple of questions, I can answer a binary question or even type in an answer to a question and what I found is that this even allows enough time for a human to be able to jump in in the case where that might be appropriate or necessary. 

Listen in for more...

Obviously, content marketing in 2019 isn’t what it was five years ago.

Lindsay Kelley, VP of Digital and Content Marketing at Telit, has fully embraced the change.

She’s led the charge on bringing in chatbots and an ABM strategy to Telit close to the same time, and her team has seen phenomenal results—to the tune of $2.6 million in pipeline opportunity after just one month.

Listen in to hear Lindsay’s thoughts on why people feel safer with a chatbot, what makes a salesperson a “natural,” and the one thing she wishes she knew when she started out doing conversational marketing. 

You can check out “Otis Bot” here.

Also be sure to check out Telit’s awesome IoT podcast, First Things First.

“Do I need one chatbot, or multiple chatbots? Oh, and how does this whole chatbot thing really work, when customers are browsing on my website?”

Those are fantastic questions. Plus, we get them all the time. So we dove in, and answered all of them.

Not only does Chris answer how many chatbots you need, he explains what’s called chatbot “flow,” which is the word the industry uses for the entire chatbot customer experience.

The best part? you and Chris will go over it all in plain English.

Discuss the episode here: https://join.dialog.fm/t/dialog-007-how-many-chatbots-do-i-need/50

We get this question all the time: “What is a chatbot?” First off, no: It’s not a Russian spybot. lol.

Chatbots get a bad rap, probably because there are so many bad “bots” out there.

We get it. On this episode of Dialog, you and Chris dive into what a chatbot is in plain English. Then, you’’ll talk about what it can do for your business, and how it can rapidly increase response time, and make your customers happier, not more frustrated (when used correctly).

But this is just the beginning. A primer if you will. You'll want to subscribe to the show to dig in for more, discuss the episode with us, and also let us know what you want to learn about.

We all know what assuming does to you and me, yet we do it with our customers all the time.

Discuss the episode here: https://join.dialog.fm/t/dialog-005-uncover-the-why-behind-the-why/46

Discounts are a great example (especially on live chat & conversational marketing). When a customer asks for a discount, we immediately assume they’re just trying to lower the price because they can't afford the regular price.

Responding to that alone could steer the whole conversation in the wrong direction. We might be missing out on the most valuable intel, because we didn’t get to the “why” behind their question.

On this episode of Dialog, Chris shows us how to dig a little deeper to discover what our customers truly want.

Prospects asking you complicated questions over chat? It happens.

Customers ask about complicated technical details, intricate business requirements, more and more information than any one person can know off the top of their head… it can actually be exhausting if you let it. 

But our host Chris Handy has a foolproof chat response to any complex question. And he gave it all away on this episode of Dialog.

Discuss the episode here: https://join.dialog.fm/t/dialog-004-foolproof-chat-response-to-any-complex-question/45

“You should be craving to chat with people who haven't revealed their identity. Because they're the most honest people you'll ever meet. Here's why...”

[Discuss the episode here: http://join.dialog.fm/t/dialog-003/40]

While we’re busy chasing & begging people to talk to us, there are people on our websites right now, who actually want to talk to us.

While we are at a trade show, or cold-calling people, we’re often ignoring the very people who actually want to talk to us, right now. (Spoiler: They’re surfing our website.)

It’s worth spending a little more time with them, instead of chasing down the people who never wanted to talk to us in the first place.

On this episode of Dialog, our host Chris Handy dives into how we’re missing the easiest way to capitalize on buyer intent, and buyer intelligence.

“While we’re too busy chasing people who never want to talk, there are people on our websites right now, who actually want to talk with us.”

Chris Handy is the executive chairman of ClosedWon, a consultancy that partners with Drift to help enterprise B2B clients close more deals.

Customers never want to talk with sales, but they want every question answered at any given moment.

Seem impossible?

Not quite.

Technology has made it easier, not harder, to simultaneously meet these demands. Chatbots powered by conversational marketing allow people to have access to the information they want, without having to talk with someone they don’t. On this episode of Dialog, our host Chris Handy shows you how.

Discuss the episode here: https://join.dialog.fm/t/dialog-003/36

Join the Dialog.fm community at https://join.dialog.fm/

Chris Handy is the executive chairman of ClosedWon, a consultancy that partners with Drift to help enterprise B2B clients close more deals.

What is conversational marketing? Is it just slapping a chatbot on your website?

We’re so glad you asked.

On the debut episode of our new podcast Dialog, we start at the beginning. Host Chris Handy discusses the reality of business communication, and how some businesses have always been better at ongoing conversations with their customers — even before there were chatbots.

Discuss this episode here.

Chris Handy is the executive chairman of ClosedWon, a consultancy that helps enterprise B2B clients to close more deals with conversational marketing.

Have you heard about the new, must-listen marketing and sales podcast?  This show will teach you how to use the latest trends AND how to adopt forgotten sales skills that your competition doesn’t have.

If you want to stay on the cusp of conversational marketing, the latest wave to re-shape marketing and sales, then join Chris Handy the co-founder and executive chairman of ClosedWon on his new podcast Dialog.

If you’re wondering what conversational marketing is, Handy has a primer for you.