Ever wonder what happened to the guy who sang "Flava In Ya Ear"? Craig Mack was the first big star of Bad Boy Records, with a smash hit that dominated the airwaves in 1994. He was on top of the world, but in just a few short years, his career fizzled while his labelmate, the Notorious B.I.G., became a legend. What led to this dramatic fall from grace? Some speculate that Diddy, the head of Bad Boy Records, heavily favored Biggie, pushing Mack to the sidelines.

Did Diddy deliberately sabotage Mack's career to focus on the artist he saw as the future of Bad Boy? Was Mack's sound simply not a good fit for the label's direction? This is the story of Craig Mack's meteoric rise and his sudden disappearance, exploring the complex relationship between an artist and a powerful label head, and the difficult questions surrounding Diddy's management style.

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