I just ran some striking numbers on lead magnets and wanted to share the results. Comparing our longstanding pool care cheat sheet with our new custom pool care plan, I've found that the plan quadruples our conversion rate. By allowing dynamic, article-specific headlines, we can tailor our offers to increase relevancy and engagement. I'm nervous but excited to roll this out across our entire site before pool season kicks in. If this works, it could dramatically enhance our subscriber growth and sales.