Digging Deeper

The concept of digital customer care is something most companies now understand and implement. But it has taken a while for the majority of companies to migrate from old call centers and email support responses to plugging in to customer concerns in real-time, via apps and on social media.

But imagine having to handle digital customer care on a scale most businesses never see. Elly Moody is the Digital Customer Care Program Strategy Manager for McDonald’s … yes, that McDonald’s. She is guiding a modernization strategy for holistic customer care for McDonald’s USA. And that covers all channels … voice, web, app and social e-care.

She joined Digging Deeper to help us dig deeper into how to think about digital customer care on scale. She shared insights we can all use, as well as some good food for thought as your companies grow.

This episode of Digging Deeper is brought to you by the Marketing Podcast Network.

If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

Digging Deeper is a podcast on the Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Gooder Podcast highlights the powerhouse women in the consumer product goods industry. It’s a great show to inspire everyone, but particularly women, to achieve success and build leadership in business. The show is hosted by Diana Fryc from Retail Voodoo who visited with Digging Deeper to talk about women in leadership, but also cause marketing, CPG and food and beverage marketing and beyond.

Her firm is a branding agency that focuses on guiding mission-driven consumer brands to attract a broad and passionate fan base.

This episode of Digging Deeper is brought to you by the Marketing Podcast Network.

If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

Digging Deeper is a podcast on the Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The American’s With Disabilities Act or ADA is no less meaningful and relevant that the Civil Rights Act to companies today. But businesses often fail to consider how people with vision, hearing or physical disabilities can or cannot consume their online content.

When one fails to provide accessible user experiences, they subject themselves to legal action. Well, lawsuits holding brands more accountable for their digital accessibility efforts are on the rise.

Jason Taylor joined Digging Deeper this week to talk about the topic. He is the chief innovation strategist and advisor to the CEO of UsableNet. It monitors and documents all digital accessibility related lawsuits where a website, mobile app or video content is subject to a court claim. There has been a steep rise in claims since 2018.

UsableNet's newest report reveals an alarming increase in the number of ADA-driven lawsuits against brands and shows that many brands are repeat offenders. That underlines the problem that many don't take accessibility serious. Taylor addressed what solutions your business can take to ensure it is not just avoiding litigation, but doing the right thing for your disabled consumers.

This episode of Digging Deeper is brought to you by PodchaserPro.

PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.

If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!

Digging Deeper is a podcast on the Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mitch Jackson thinks the Metaverse is the perfect opportunity for brands to standout and strengthen relationships with their consumers. His new book, The Metaverse Handbook - How to create, market and sell in a virtual word, is out this month. Jackson is all-in on showing people how to go virtual and find ways to connect with your audiences there.

Jackson stopped by Digging Deeper to explain and try and talk host Jason Falls off his skeptical ledge about Web 3.0, brands in virtual worlds and such. The two even showed off a virtual meeting on the live stream of the program. You can access the video archives at https://cornett.online/digdeep.

This episode of Digging Deeper is brought to you by PodchaserPro.

PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.

If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!

Digging Deeper is a podcast on the Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The healthy beverage aisle in your grocery or convenience store just keeps getting more and more crowded. The so-called Functional Beverage market is already a $50 billion industry. Amid fighting one another for dominance, brands in the category also have to battle the big-budget sugary drinks brands for consumer's attentions.

Why on earth would someone enter that market with a startup brand, then? Rusty Jones, the co-founder and chief strategy officer at Hello Water knows. He and his partner did it in 2017 and are now behind one of the upstart brands in the space.

Hello Water is a brand of healthy hydration beverages. They have pro-biotic drinks that help with immune defense, better pH balance and digestive health.

Rusty joined us on Digging Deeper to help us find out more about the brand and how it started, but also more about the highly competitive space of healthy drinks and battling the sugary soft drink segment to get more people to get inspired to be more healthy.

This episode of Digging Deeper is brought to you by PodchaserPro.

PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.

If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!

Digging Deeper is a podcast on the Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re walking the walk here on the show by digging deeper into conversations with the type of folks we often interview on the live stream version of the show each Tuesday morning. But not everyone we want to talk to there can make it to a regimented, scheduled show. And, we have some very interesting people within the walls at Cornett whose expertise comes to bear for our clients. We also do some pretty neat things as a group that are well worth sharing with you. Why not give you access to those subject matter experts, and experiences too?

In today’s episode, we get to know a familiar face to anyone who has come through the doors at Cornett. Jared Lee is the agency’s business support lead. My translation of what that means is he’s the guy to ask for solutions, to fix things, help find everything from supplies to a free-lancer. The guy does it all. He even helps man Cornett’s social media channels, acts as a staff photographer … there’s nothing he doesn’t do.

One thing he does besides keep everything together at the agency is produce music events. Jared’s Expansion event, which happens every September, is Lexington’s very own Psychedelic Experience and Music Festival. It started in 2019 and is putting Lexington on the map as a magnet point for bands that are, as he puts it, weird and loud. 

AdWeek thought Expansion was so cool, it awarded him with one of its Side Show awards for 2021. Expansion was the Best in Category for Performance Art. It was nice to see Jared earn some recognition for his work outside of Cornett. 

We’ll talk more about that and him. Today on Digging Deeper.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google announced last year that sometime in 2023 it will no longer support browser cookies that advertisers often use to both target and retarget online ads. Firefox and Safari were ahead of the Google curve on that, but it wasn’t a dire concern until Google’s Chrome browser fell into line.

Now, you still have 2022 to make adjustments and figure this all out. We’re going to start talking about it today with Joe Singer of Merged Analytics. His firm is a website visitor intelligence company, but one that doesn’t use cookies. We’ll find out what they provide, how and talk about the challenges brands like yours will have to overcome to keep targeting and retargeting with success.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

This episode of Digging Deeper is brought to you by PodchaserPro.

PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.

If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!

Digging Deeper is a podcast on the Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Happy New Year everyone!

On this first episode of Digging Deeper for 2022, we usher in the new year by talking about the hot topics and trends that seem to be on everyone’s mind. The Metaverse. NFTs. The Blockchain. Influencers and more.

Host Jason Falls shares practical advice for brands on learning, experimenting and understanding without committing unnecessary resources out of the gate.

Plus, we share a recent client video that gave everyone a bit of a laugh about NFTs before the holidays. We always love showing off what VisitLex is up to.

Some links we referred to in the show include:

This episode of Digging Deeper is brought to you by PodchaserPro.

PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.

If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As we close out Digging Deeper for 2021, I thought it best to return to a core focus of all good marketing communications and that is storytelling. All the technical wizardry and business objectives and channel approaches do you no good unless you are able to leverage all of them to tell a strong story.

Paul Furiga has written and edited 20,000 stories as a journalist, covering everything from murders to the White House. When he moved into the agency side of the marketing world, he spent a few years at Ketchum, long known as one of the world’s top PR firms. And for the last 20 years, he has lead his own firm, WordWrite, where storytelling is the linchpin of the offering and its client’s success.

Paul has brought his results-driven approach to storytelling for business to bear in a new book called Finding Your Capital S Story. He’s here today to send us into the holiday with some good advice to ponder as we ready to tell our own story in 2022.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re walking the walk here on the show by digging deeper into conversations with the type of folks we often interview on the live stream version of the show each Tuesday morning. But not everyone we want to talk to there can make it to a regimented, scheduled show. And, we have some very interesting people within the walls at Cornett whose expertise comes to bear for our clients. We also do some pretty neat things as a group that are well worth sharing with you. Why not give you access to those subject matter experts, and experiences too?

In today’s episode, we get to know Cornett senior web developer Matt Hudgins. Not only is he an award winning web-developer and incredibly talented coder, but he has an interesting side gig, if you will. He’s our resident TikTok influencer. Matt produces how-to’s on coding and technology, showing off the cool tricks and inventions he tinkers with on the side. Some of his videos have earned over 1 million views and he’s collected almost 40,000 followers on the platform.

AdWeek thought Matt’s nights and weekends hobby was so interesting, it honored him with a Gold Winner award at the magazine’s Side Show Awards this fall. He was one of two Cornett employees with Side Show awards. You’ll meet the other soon enough here on Digging Deeper.

We talked to Matt about his rise on TikTok, got some tips and tricks from him for you to use on the platform, and found out that one of his favorite TikTok-ers is the tech talk drag queen Anna Lytical.

Enjoy!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.